When you recruit an executive, you paint a beautiful picture of her future in your company. You describe in great depth and color how awesome it will be for her to accept your offer and how much better it will be for her than joining that other company. Then one day you realize you must fire her. Reconcile that Ms. CEO.
It turns out that the actual act of firing an executive is relatively easy compared to any other firing. Executives have experience being on the other side of the conversation and tend to be quite professional. Firing an executive correctly is a bit more complicated and extremely important. If you do not learn the right lessons, you will be doing it again soon.