In Mobile, Everything Is Still Wide Open

Photo: w4nd3rl0st
Photo: w4nd3rl0st

The mobile platform horse race is very entertaining, and a very reliable way to get page views. But it’s also, increasingly, a second-order question. So far, Apple and Google are both winning, in different ways. That may change over time – Apple may make a substantially cheaper phone or developers may shift to making Android apps first. But that’s really not a very interesting topic anymore – everything that can be said has been said, and it wouldn’t even necessarily change very much unless you’re an Apple or Google shareholder. To me, the first-order issue is the sheer scale of mobile.