Founders: Ash Ashutosh
Headquarters: Waltham, MA
Website: actifio.com
Type of business: Data Management Virtualization

Actifio™ pioneered the industry’s first storage system optimized for managing copies of production data, eliminating redundant silos of IT infrastructure and data management applications. Actifio introduced virtualization into data management and has helped liberate IT organizations and services providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass. with offices around the world.



Founders: Brian Chesky
Headquarters: San Francisco, CA
Website: airbnb.com
Type of business: Travel Marketplace

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world – online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 19,000 cities and 192 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.


Founders: Dalton Caldwell & Bryan Berg
Founded: Early 2010
Website: app.net
Type of business: Mobile App Platform

App.net is a mobile app distribution and monetization platform for iOS and Android. App.net helps developers optimize their products’ online presence and provides them tools to manage, monitor and promote their apps with greater efficiency.

Founders: Sunny Gupta, Kurt Shintaffer, Paul McLachlan
Founded: 2007
Headquarters: Bellevue, WA
Website: apptio.com
Type of business: IT Cost Transparency Software

Apptio is a provider of on demand IT Cost Transparency solutions. Apptio’s IT Cost Transparency solutions are designed to provide greater visibility into the cost, utilization and operations of IT products and services so that businesses can identify ways to reduce IT costs, make better IT decisions and benefit from more proactive IT Demand Management. Capabilities include template driven IT cost modeling, interactive reporting and analytics, and business facing IT demand management.

Founders: Dustin Mokovitz, Justin Rosenstein
Founded: 2009
Website: asana.com
Type of business: Enterprise collaboration software

Asana builds enterprise-level collaboration software, or a Collaborative Information Manager. For their software, Asana is developing an in-house programming language called Lunascript for writing rich web applications more efficiently.

Founders: Mark Britto
Founded: 2009
Headquarters: San Francisco
Website: boku.com
Type of business: Mobile Payments Platform

BOKU is creating the standard for online payments using your mobile phone, making it easy to pay for digital goods and social experiences across the web. With a strong focus on reliability and security, BOKU’s goal is to bring bank-grade payments technology and mobile users together on the web, creating a trusted, viable and accessible market for consumers, publishers and carriers alike.

Founders: Aaron Levie, Dylan Smith
Headquarters: Palo Alto, CA
Website: box.net
Type of business: Cloud content management

Box is transforming the way organizations ranging from SMBs to Fortune 500s share and manage all their information in the cloud. Box’s cloud content management platform makes it easy for its 5 million end users to share and collaborate from anywhere, on any device, while also providing the security, visibility and reporting capabilities required by IT departments. The Box Apps Marketplace includes integrations with leading cloud solutions like Salesforce, Google Apps, NetSuite and Jive, making Box content accessible across business applications.

Headquarters: Cupertino, CA
Website: bromium.com
Type of business: Intersection of virtualization and security

Founders: David Lieb, Andy Huibers, Jake Mintz
Founded: 2008
Headquarters: Mountain View, CA
Website: bu.mp
Type of business: Mobile Interactions

Bump is a mobile application that lets phones connect and interact by physically bumping. One of the top 10 mobile apps of all time, Bump makes your phone usable in the real world, letting users share photos, music, apps, connect on social networks, and more by just bumping phones.

Founder: Christopher Poole
Founded: 2010
Headquarters: New York, NY
Website: canv.as
Type of business: Community platform

Canvas is a community platform for sharing and playing with media, built for modern web browsers.

Founders: Kevin Rose
Founded: 2004
Headquarters: San Francisco
Website: digg.com
Type of business: User Driven Social Content

Digg is a place for people to discover and share content found on the web. From the biggest online destination to the most obscure blog, Digg surfaces the best stuff as voted on by our users. You won’t find editors at Digg—we’re here to provide a place where people collectively determine the value of content. In doing so, we’re changing the way people consume information online.

Founders: Jason Goldberg
Headquarters: New York, NY
Website: fab.com
Type of business: Design E-Commerce

Fab.com is the fastest growing e-commerce company on the planet.  Each day, Fab.com presents its members with an exclusive collection of design sales across dozens of categories ranging from home products to jewelry to artwork to apparel to workplace to toys and outdoors products, all at up to 70% off of retail prices.



Founder: Mark Zuckerberg
Founded: 2004
Headquarters: Palo Alto, CA
Website: facebook.com
Type of business: Social Networking Service

Facebook is a social networking service and website with more than 500 million active users. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.

Founders: Gil Elbaz
Founded: 2007
Headquarters: Los Angeles, CA
Website: factual.com
Type of business: Factual was founded to provide open access to better structured data. And that means developers can build more innovative apps, publishers can access high-quality content, and ultimately, everyone, can make better decisions.

The company provides a platform where anyone can share and mash open data on any subject. For example, you might find a directory of California restaurants, a database of endocrinologists, or a list of American Idol finalists. It provides smart tools to help the community build and maintain a trusted source of structured data. And this data can be used through widgets and APIs to help application developers and content publishers be more innovative and productive.

Founders: Dennis Crowley, Naveen Selvadurai
Founded: 2009
Headquarters: NYC
Website: foursquare.com
Type of business: Social Networking

Foursquare is a mobile application that makes cities easier to use and more interesting to explore. It is a friend-finder, a social city guide and a game that challenges users to experience new things, and rewards them for doing so. Foursquare lets users “check in” to a place when they’re there, tell friends where they are and track the history of where they’ve been and who they’ve been there with.

Founder: David Flynn
Founded: 2006
Headquarters: Salt Lake City, UT
Website: fusionio.com
Type of business: Flash storage

The increasing demand for a next-generation, solid-state storage technology is driven by advancements in computer processors which, following Moore’s Law, have grown exponentially in performance. Mechanical disks, on the other hand, follow Newtonian Dynamics and experience lackluster performance improvements, introducing a performance gap.

Ushering in a new era of application-centric, solid-state storage solutions for the enterprise, Fusion-io is revolutionizing the way database, application and system administrators architect their data centers. The company is closing the gap between processing power and storage needs by delivering breakthrough performance at a fraction of the cost of traditional disk-based storage systems. Now, the performance of an entire disk array can be placed inside a server.

Fusion-io’s executive team has a long history of building companies that deliver game-changing and innovative technologies to the marketplace. Fusion-io was founded in 2006 by a team of experts with successful track records in the fields of transaction processing, high-performance networking, storage and superclusters, and computing and image processing.

Founders: Roman Stanek, CEO and Founder
Headquarters: San Francisco
Website: gooddata.com
Type of business: Collaborative Analytics

Good Data uses cloud computing to deliver a business intelligence solution as an on-demand service. A central component of Good Data is collaborative analytics, making it easy for users to collectively reach and share insight.

Founder: Andrew Mason
Founded: November 2008
Headquarters: Chicago, IL
Website: groupon.com
Type of business: Local daily deals

Groupon features a daily deal on the best stuff to do, see, eat, and buy in more than 565 cities around the world. By promising businesses a minimum number of customers, Groupon can offer deals that aren’t available elsewhere.

Groupon brings buyers and sellers together in a fun and collaborative way that offers the consumer an unbeatable deal, and businesses a large number of new customers. To date, it has saved consumers more than $300 million and generates millions in revenue for the businesses it features.

Founders: Kevin Systrom
Headquarters: San Francisco
Website: instagram.com
Type of business: Mobile photo sharing

Instagram is a photo sharing application for the iPhone. It allows you to quickly take pictures, apply a filter, and share it on the service or with a number of other services.

Founders: Alex Asseily and Hosain Rahman
Headquarters: San Francisco
Website: jawbone.com
Type of business: Products and Services for the Mobile Lifestyle

For more than a decade, Jawbone has developed products and services for the mobile lifestyle unparalleled in their innovation, ease-of-use and sophistication of design. The company is the creator of the award-winning and best-selling premium ICON Bluetooth headset; the inventor of NoiseAssassin® technology, the world’s first and only military-grade noiseeliminating technology; JAMBOX, the first intelligent wireless speaker and speakerphone; as well as THOUGHTS, a free mobile service that allows users to utilize their voice in a new way. A 2010 IDSA Design of the Decade winner, Jawbone is committed to delivering innovative products that improve the mobile lifestyle through ever-changing software and wearability. Jawbone is privately-held and headquartered in San Francisco.

Founders: Babur Habib, Osman Rashid
Website: kno.com
Type of business: Education Hardware

Kno aims to change education, the way people learn, and even change the world. Without being too pretentious about it, that’s our mission. So we’ve built what we believe is an amazing learning device—the textbook of the future—to accomplish that. But we didn’t drop everything.

The textbook of the future embodies a lot of what we know and have always loved about the textbook of the past.Kno is a digital textbook—and we use the term loosely—that is about to change the way knowledge is transmitted and the way students learn. We started Kno from a tabula rasa—a blank slate—to create a new slate.

Founder: Evan Reas, Shubham Mittal, Prasanna S.
Founded: 2010
Headquarters: Palo Alto, CA
Website: lal.com
Type of business: Local interactions

LAL is the way for college students to interact with their classmates around them.

Founders: John Hering, Kevin Mahaffey, James Burgess
Headquarters: San Francisco, CA
Website: mylookout.com
Type of business: Smartphone Security

Your smartphone is vital to your work and everyday life. Lookout provides award-winning security to protect you from viruses, malware and spyware, the ability to backup and restore your data, and tools to help locate lost or stolen phones. Lookout’s unique cross-platform, cloud-connected applications are designed to be lightweight and efficient while delivering the best protection possible. Our Mobile Threat Network scans applications worldwide, allowing us to find and stop threats before they ever become a risk to you — so you can rest assured that you’re protected from the threats that can get between you and your phone, automatically. All in a friendly, easy to use app. Lookout products are available on the Android and iOS platforms.


Founders: Dr. Ren Ng
Headquarters: Mountain View, CA
Website: lytro.com
Type of business: Photography Technology

In a time when everyone thought the single purpose camera was a thing of the past, Lytro has made a dramatic breakthrough that revolutionizes the experience of photography. Founded in 2006 by CEO Ren Ng, the first Lytro light field camera offers photographic capabilities never before possible, such as focusing a picture after it’s taken, and creates interactive living pictures that can be enjoyed by friends and family online. For additional information, visit Lytro.com.

Founder: Alfred Chuang
Founded: 2008
Headquarters: Palo Alto, CA
Website: magnet.com
Type of business: Enterprise Social Software

Magnet Systems has created the Workplace Interaction Network (WIN), a development platform that enables companies to build and deploy cloud-based enterprise-ready social applications. The first application to run on WIN is Sales WIN, which utilizes the connectedness of social networking to help sales people get closer to customers, interact with them more frequently, and understand each customer’s needs.

Founders: Steve Mullaney, Marin Casado, Nick McKeown, Scott Shenker
Headquarters: Palo Alto, CA
Website: nicira.com
Type of business: Virtualization Software

Nicira Networks is accelerating the transformation to cloud infrastructure by delivering software that virtualizes the network. Based on the innovative Network Virtualization Platform (NVP)™ architecture, Nicira solutions provide unprecedented network flexibility and control for service provider and enterprise data centers, leading to dramatically improved scalability, service velocity and costs.

The company was founded by networking research leaders from Stanford University and University of California at Berkeley, and is led by proven entrepreneurs in networking, virtualization and security.

Founders: Todd McKinnon, Frederic Kerrest
Founded: 2009
Headquarters: San Francisco, CA
Website: okta.com
Type of business: On Demand Identity Management

Okta is the market leading on-demand identity and access management service that enables enterprises to accelerate the secure adoption of their web based applications, both in the cloud and behind the firewall. Okta delivers a complete solution addressing the needs of IT, end users, and business leaders; no customization required.

With a catalog of pre-integrated applications and deep integration with Active Directory, Okta provides IT centralized user provisioning, access management, and reporting. Every end user gets a personalized, single sign-on home page for all of their applications, and business leaders get the insight they need to maximize ROI and track compliance.

Okta’s initial service is built on a secure, reliable and extensible on-demand platform that will serve as the foundation upon which a core set of services will be delivered to eliminate cloud adoption barriers and unlock the potential of the cloud for enterprises everywhere.

The Okta team has built, deployed, and supported market leading, on-demand and enterprise software solutions from companies including Salesforce.com, SuccessFactors, PeopleSoft, Microsoft, Sun, and HP.

Founders: Ken Elkabany & Aaron Staley
Founded: 2009
Headquarters: Santa Clara, CA
Website: picloud.com
Type of business: Cloud Computing Platform

PiCloud offers an on-demand cloud computing platform that is easy to use, highly elastic, and free of data lock-in. With PiCloud’s unique serverless architecture, developers can instantly leverage the compute power of public and private clouds without having to manage, maintain, or configure virtual servers for batch processing,high performance computing, and scientific computing applications.

Founders: Ben Silbermann, Paul Sciarra, Evan Sharp
Headquarters: Palo Alto, CA
Website: pinterest.com
Type of business: Consumer

Pinterest is a virtual pinboard that lets you organize and share the things you love.

Founders: Ben Werther
Headquarters: San Mateo, CA
Website: platfora.com
Type of business: Big data

Platfora is the first company to harness the potential of Hadoop so that any business user can explore, interact with, and derive insight from massive data sets, and all via an intuitive and dynamic interface.

Founders: Ari Tuchman, John Stockton
Founded: 2009
Headquarters: Palo Alto, CA
Website: quantifind.com
Type of business: Breakthrough data oriented search capability

Quantifind Inc. has developed a new paradigm for Business Intelligence solutions that lets you learn things from your data that you didn’t know to look for. Whether you are interested in uncovering leading indicators of breakthrough clinical cancer trials, strategizing for novel applications of fuel cell technologies or discovering predictive indicators of mortgage defaults, quantiFind analytics can help you see things in ways the competition hasn’t thought to.

The quantiFind engine automatically extracts data from unstructured content, contextualizes the data, and derives meaning from large scale data aggregation. This approach can discover which metrics the corpus itself thinks are important, and these learned metrics are unbiased by how the industry is used to thinking about the topic.

Founders: Slava Akhemechet, Michael Glukhovsky
Founded: 2009
Website: rethinkdb.com
Type of business: Database optimized for flash storage

RethinkDB is designed to be extremely fast, and implements powerful features that are cumbersome and inefficient with rotational storage. Today’s databases heavily optimize to account for high seek latency—the time it takes for a rotational drive’s platter to move. RethinkDB takes full advantage of solid-state drives, making traditional data storage layouts unnecessary

Founders: Eric Vishria, Tim Howes
Founded: 2009
Headquarters: Mountain View, CA
Website: rockmelt.com
Type of business: Internet Browser

RockMelt is providing a fundamentally better Web experience by re-imagining the browser around how you use the internet today.

Founders: Elizabeth Iorns, Ryan Abbott, Dan Knox
Headquarters: Palo Alto, CA
Website: scienceexchange.com

Science Exchange is an online marketplace for science experiments. Our mission is to improve the efficiency of scientific research by making it easy for researchers to access experimental services and expertise across institutions.

Founders: Brian Lee & MJ Eng
Headquarters: Santa Monica, CA
Website: shoedazzle.com
Type of business: Online retail service

ShoeDazzle.com is an online styling service where women who love shoes and fashion get personalized style recommendations every month, brought to them by our team of celebrity stylists. As a client, you’ll see high-quality shoes, handbags and jewelry—as well as exclusive collections and limited-edition deals—at a price that lets you indulge: just $39.95 each. Shipping is free, returns and exchanges are effortless, and there’s never any obligation to buy or membership commitment. Just take a fun style quiz to see your style profile and check out what celebrity stylists choose for you.

By building an intimate, customized experience through creative innovation, social engagement and world-class service, we strive to make women feel pampered and beautiful.

Founders: Niklas Zennstrom, Janus Friis
Founded: 2003
Headquarters: London
Website: skype.com
Type of business: VoIP Software

Skype is a peer-to-peer Internet telephony service that is free for Skype-to-Skype calls. The service also allows Skype users to call mobiles and landlines, and vice-versa. Skype has special charge plans for non-Skype-to-Skype calls. Skype is expanding from its traditional computer-based calls to mobile applications. Skype was founded by Niklas Zennstrom and Janus Friis who were also the founders of the file sharing application Kazaa and the peer-to-peer television application Joost. Skype is different than other VoIP services in that it uses a peer-to-peer model instead of a server-client model.

Founder: Guarav Dhillon
Headquarters: San Mateo, CA
Website: snaplogic.com
Type of business: Data integration

SnapLogic transforms how companies connect business applications, both on premise and in the Cloud. SnapLogic customers can connect any combination of applications and data sources with a radical improvement in cost and performance over traditional integration solutions. An independent integration company, SnapLogic reduces vendor lock-in, providing an open extensible solution.

Founders: Joshua Schachter, Paul Rademacher, Nick Nguyen
Headquarters: Palo Alto, CA
Website: tastylabs.com
Type of business: Social software

Founders: Tony Rizzo, Christian Ghoerghe, Nenshad Bardoliwalla
Headquarters: San Mateo, CA
Website: tidemark.net
Type of business: Analytics Technology

Tidemark thinks that it’s time to rethink analytic applications. It’s time for self-reliant applications for every user, not more meaningless reports that no one reads. It’s time for actionable, predictive, collaborative applications that cut across transactive business processes, not more applications that create new silos. It’s time for cloud-based, community-managed applications that become smarter through the power of the network.

Founder: Suli Ali and Ian Spivey
Founded: 2009
Headquarters: San Francisco, CA
Website: tinyco.com
Type of business: Mobile Social Games

TinyCo makes fun, engaging social games that are played on mobile devices like iPhone and Android phones. Our games live in persistent worlds where players can play for hours or just for five minutes while waiting for the bus. TinyCo’s goal is to lead the way in making mobile games more fun, and more fun to play with your friends, for years to come.

Founder: Stewart Butterfield
Founded: 2009
Headquarters: Vancouver, San Francisco
Website: tinyspeck.com
Type of business: Games, video, and entertainment

Tiny Speck is a gaming company whose first product is Glitch, a Flash-based massively multiplayer online game set to launch in Fall 2010.

Founders:Rotem Perelmuter, founder and CEO
Website: topprospect.com
Type of business: Social networking for recruiting market

Founder: Jack Doresey, Biz Stone, Evan Williams
Founded: March 2006
Headquarters: San Francisco, CA
Website: twitter.com
Type of business: Social Networking and Microblogging

Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations.

At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters in length, but don’t let the small size fool you—you can share a lot with a little space. Connected to each Tweet is a rich details pane that provides additional information, deeper context and embedded media. You can tell your story within your Tweet, or you can think of a Tweet as the headline, and use the details pane to tell the rest with photos, videos and other media content.

Founders: Ze Frank
Founded: 2010
Website: zefrank.com
Type of business: Games

Stealth mode.

Founders: Mark Pincus, Michael Luxton, Eric Schiermeyer, Justin Waldron, Andrew Trader, and Steve Schoettler
Founded: 2007
Headquarters: San Francisco
Website: zynga.com
Type of business: Network of gaming applications

At Zynga, our mission is to connect people through games. We make social games that are free and accessible for everyone to play.

Every day millions of people interact with their friends and express their unique personality through our games, which range from harvesting plants to baking apple pies to playing poker. Zynga was founded in January 2007 named for his late American Bulldog, Zinga. Loyal and spirited, Zinga’s name is a nod to a legendary African warrior queen.