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In this 10-year anniversary episode of the a16z Podcast, a16z operating partner Margit Wennmachers shares the case study of her work at The Outcast Agency (which she co-founded) and of building the a16z brand, where she heads marketing -- answering some FAQs about how things work, and even revealing some details behind the scenes of popular op-eds and stories about a16z.
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This episode of the a16z Podcast provides perspectives from both sides of the table (in-house vs. agency, big company vs. startup) for what it takes, featuring PR legends and veterans Shannon (Stubo) Brayton, chief marketing officer at LinkedIn (formerly at OpenTable and formerly vice president of corporate communications at eBay) and Margit Wennmachers, operating partner at Andreessen Horowitz who heads up the marketing function (and who co-founded and later sold The Outcast Agency), in conversation with Sonal Chokshi. It’s not dictation — whether from company to agency, or agency to reporter, or PR to internal stakeholders — there’s a lot of strategic thinking involved even with seemingly incidental things. And… it’s a leap of faith.
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How should startups engage with policymakers, build their own government relations (GR) function (whether in house or with consultants), and just begin to figure out their GR playbook? Let alone explain their moves ̵...
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A crisis is an opportunity to change one’s culture, to model scenarios and set up a crisis plan/process, to become a better company. But it’s also a bit like therapy, from the act of asking probing questions...
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In the age of the internet — where information is freely available online, and connections between sellers and buyers of software products are visible on LinkedIn — do analysts really matter? Do they play a ...
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“Punch above your weight” — If there’s one thing public relations (PR) should help startups and founders do, it’s that. Unfortunately, some companies are actually punching below their weig...
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