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This post, part 1 of 2, explains how platforms can help influencers monetize through digital goods and ecommerce. Part 2 will focus on platform memberships sold directly to end users.
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watch time: 20 minutes
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Just as “social networking” is a bland term that doesn’t really capture the layers of what happens underneath (and on top of) social networking platforms, “crowdfunding” is a broader phenome...