a16z Podcast: Creating a Category, from Pricing to Positioning by Martin Casado, Michel Feaster, and Sonal Chokshi big company innovation go to market marketing category creation consumer-ization of the enterprise enterprise startups on services in the enterprise pre-chasm pricing product-market fit sales (& partnerships)
Competing with Big Companies by Steven Sinofsky big company innovation M&A pricing unbundling/bundling
Distribution, Channel, and Partnerships by Alex Rampell go to market marketing a16z 'mini-MOOCs' Company Building 101 distribution go-to-market payments pricing sales (& partnerships) videos
Product Marketing for New Products by Sharon Chang go to market marketing a16z 'mini-MOOCs' category creation Company Building 101 go-to-market pricing sales (& partnerships) storytelling videos