Why Direct Sales Always Matters in the Enterprise by Martin Casado go to market bottom up SaaS & sales consumer-ization of the enterprise enterprise startups sales (& partnerships) tweetstormed!
Aligning Startup Metrics with Stage of Maturity (Beyond Labels for Fundraising Rounds) by Martin Casado enterprise & SaaS fundraising VC industry sales (& partnerships) tweetstormed! unit economics
Takeaways for Technical Founders: How to Think about Sales by Peter Levine go to market 16 lessons on sales a16z 'mini-MOOCs' a16z Bytes bottom up SaaS & sales sales (& partnerships)
Predicting Your Pipeline by Peter Levine go to market 16 lessons on sales a16z 'mini-MOOCs' a16z Bytes sales (& partnerships)