The Case for Services in Enterprise Software Startups by Martin Casado go to market distribution enterprise startups on services in the enterprise pre-chasm product-market fit sales (& partnerships) syndicated pieces
a16z Podcast: Creating a Category, from Pricing to Positioning by Martin Casado, Michel Feaster, and Sonal Chokshi big company innovation go to market marketing category creation consumer-ization of the enterprise enterprise startups on services in the enterprise pre-chasm pricing product-market fit sales (& partnerships)
“Need More Time” or Lack of Product-Market Fit? Guideposts for Tech Founders Going to Market When No Market Exists by Martin Casado networking big company innovation go to market how innovation happens marketing build vs buy enterprise startups founder/maker stories NIH syndrome on services in the enterprise pre-chasm product-market fit sales (& partnerships) syndicated pieces
a16z Podcast: Startups, Pivots, Culture, and Timing (Oh Shit!) by Sonal Chokshi, Ben Horowitz, and Jason Rosenthal management product management founder/maker stories on leadership product-market fit