a16z Podcast: When Organic Growth Goes Enterprise by Martin Casado, Andrew Chen, Russ Heddleston, and Hanne Winarsky enterprise & SaaS go to market growth metrics bottom up SaaS & sales consumer-ization of the enterprise enterprise startups sales (& partnerships)
a16z Podcast: B2B2C by Sonal Chokshi, Martin Casado, and Alex Rampell go to market growth a focus on customers b2b2c bottom up SaaS & sales consumer startups consumer-ization of the enterprise distribution enterprise startups sales (& partnerships)
The Perils of Tech Partnerships (for Pre-Chasm Startups) by Martin Casado go to market brand & branding distribution enterprise startups on services in the enterprise pre-chasm product-market fit
The Case for Services in Enterprise Software Startups by Martin Casado go to market distribution enterprise startups on services in the enterprise pre-chasm product-market fit sales (& partnerships) syndicated pieces