Why Direct Sales Always Matters in the Enterprise by Martin Casado go to market bottom up SaaS & sales consumer-ization of the enterprise enterprise startups sales (& partnerships) tweetstormed!
Takeaways for Technical Founders: How to Think about Sales by Peter Levine go to market 16 lessons on sales a16z 'mini-MOOCs' a16z Bytes bottom up SaaS & sales sales (& partnerships)
Why Build a Sales Organization? by Peter Levine go to market 16 lessons on sales a16z Bytes bottom up SaaS & sales sales (& partnerships)
Engaging Sales: How Much to Spend on Marketing vs. Sales? by Peter Levine go to market 16 lessons on sales a16z 'mini-MOOCs' a16z Bytes bottom up SaaS & sales sales (& partnerships)