a16z Podcast: Finding Go-to-Market Fit in the Enterprise by Peter Levine, Bob Tinker, and Hanne Winarsky culture go to market growth metrics bottom up SaaS & sales Company Building 101 enterprise startups founder/maker stories product-market fit sales (& partnerships)
The Unending Chasm, and How to Survive It by Martin Casado go to market enterprise startups on services in the enterprise pre-chasm sales (& partnerships)
On Combining Bottom-up Adoption AND Enterprise Sales by Martin Casado go to market bottom up SaaS & sales consumer-ization of the enterprise enterprise startups key startup metrics sales (& partnerships) tweetstormed!
When Sales Isn’t Just Selling: Advice for Founders in Early Markets by Martin Casado go to market Company Building 101 enterprise startups pre-chasm sales (& partnerships)