a16z Podcast: Creating a Category, from Pricing to Positioning by Martin Casado, Michel Feaster, and Sonal Chokshi big company innovation go to market marketing category creation consumer-ization of the enterprise enterprise startups on services in the enterprise pre-chasm pricing product-market fit sales (& partnerships)
“Need More Time” or Lack of Product-Market Fit? Guideposts for Tech Founders Going to Market When No Market Exists by Martin Casado networking big company innovation go to market how innovation happens marketing build vs buy enterprise startups founder/maker stories NIH syndrome on services in the enterprise pre-chasm product-market fit sales (& partnerships) syndicated pieces
Going to Market When No Market Exists by Martin Casado go to market marketing technical talent a16z 'mini-MOOCs' category creation Company Building 101 enterprise startups go-to-market pre-chasm pricing sales (& partnerships) videos
a16z Podcast: Monetizing Open Source (Or, All Enterprise Software) by Sonal Chokshi, James Watters, and Martin Casado APIs cloud computing design enterprise & SaaS open source go to market consumer-ization of the enterprise enterprise startups founder/maker stories go-to-market microservices architecture open v closed procurement sales (& partnerships) trends 2017