a16z Podcast: B2B2C by Sonal Chokshi, Martin Casado, and Alex Rampell go to market growth a focus on customers b2b2c bottom up SaaS & sales consumer startups consumer-ization of the enterprise distribution enterprise startups sales (& partnerships)
a16z Podcast: Creating a Category, from Pricing to Positioning by Martin Casado, Michel Feaster, and Sonal Chokshi big company innovation go to market marketing category creation consumer-ization of the enterprise enterprise startups on services in the enterprise pre-chasm pricing product-market fit sales (& partnerships)
a16z Podcast: Monetizing Open Source (Or, All Enterprise Software) by Sonal Chokshi, James Watters, and Martin Casado APIs cloud computing design enterprise & SaaS open source go to market consumer-ization of the enterprise enterprise startups founder/maker stories go-to-market microservices architecture open v closed procurement sales (& partnerships) trends 2017
a16z Podcast: Pricing Free by Mark Cranney, Martin Casado, and Peter Levine cloud computing design enterprise & SaaS open source go to market marketing cloud growing pains Company Building 101 consumer-ization of the enterprise enterprise startups go-to-market pricing rise of the developer sales (& partnerships)