-
Some signs your monetization strategy isn’t working—and how to approach it.
-
When budgets tighten, how do you ensure your product doesn’t get cut? Tailor your messaging to productivity and efficiency value drivers.
-
What counts as "cash," developing a plan for that cash, building an adaptable operating model, and dealing with a liquidity crisis.
-
How are healthtech companies creating sustainable growth paths by selling to SMBs? Can companies solely rely on SMB sales to get to scale, or do they inevitably need to go upmarket (especially during challenging economic times)? We talked to Nancy Ham, the previous CEO of WebPT, Nate Maslak, CEO and cofounder of Ribbon Health, and Oliver Kharraz, CEO and cofounder of ZocDoc, to unpack their SMB-go-to-market strategies. We also surveyed 33 digital health companies that sell to SMBs to gain insight into a broader swath of approaches that upstarts are taking.
-
When inbound starts to dry up, it's time to go outbound and build pipeline. Here's how.
-
The API economy and a Cambrian explosion of apps have transformed best-in-class tech to a stack of 20 apps working together. Partnerships have become a critical part of early go-to-market strategy that can lead to higher quality pipeline and accelerated sales.
-
Raising debt is an important financial tool for startups, especially as more and more companies become fintech companies. Learn how it works.
-
Network effects can be found powering almost every major technology company, from messaging apps and workplace collaboration tools, like Slack and Zoom, to marketplaces, like Airbnb and Instacart to even the internet itself. In this podcast, we look at the role of network effects creator-driven social platforms, with Alexis Ohanian, cofounder from Reddit, Paul Davison, cofounder from Clubhouse, and a16z general partner Andrew Chen, whose new book, "The Cold Start Problem: How to Start and Scale Network Effects" comes out this week (see coldstart.com for more). We cover: how do you cold start and get your first creators? How does your relationship to creators change as you scale? And how is web3 changing the incentives and dynamics around network effects?