a16z Podcast: I Reject the Term Viral Video

Casey Neistat and Bailey Richardson

YouTube star Casey Neistat rejects the term “viral video,” which is strange because he’s had more than his share of internet monsters. To say I want to make a viral movie, is like a musician saying I want to make a hit song — it’s just not a good place to start, Neistat says, paraphrasing a point made on Twitter. So how does Neistat start? How does he both attract an audience of millions, and keep them coming back on a daily basis?

Neistat is joined on this segment of the pod by Bailey Richardson, one of the early team members at Instagram. With the tools of production available to everyone, how do you create something that people will stop and pay attention to? Neistat does it by ripping up the snowy streets of New York on a snowboard towed behind a jeep, but what about the rest of us?

 

 

 

Contributors

The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.

This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/.

Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

Want more a16z Consumer?

Sign up to get insights and analysis on how marketplaces break out and scale.

Thanks for signing up for the a16z Consumer newsletter.

Check your inbox for a welcome note.

MANAGE MY SUBSCRIPTIONS By clicking the Subscribe button, you agree to the Privacy Policy.
RECOMMENDED FOR YOU
go to top