Posted June 12, 2025

Everyone’s talking about AI. How it will replace jobs. Disrupt industries. Reshape the economy. All software, all automation, all productivity gains.

But AI cannot disrupt everything.

People still need homes. They need offices, retail spaces, places to meet friends. AI can beat humans at chess, write code, and diagnose diseases. But it cannot replace your need for a real place to live. It cannot build the cities of tomorrow. It cannot create the spaces where communities form.

If anything, in a world of increasing digital abstraction, physical spaces that unlock human potential matter more than ever.

This is why we are doubling down on Flow.

When we first partnered with Adam Neumann and his team, we saw a massive opportunity. Residential real estate was broken. Traditional homeownership trapped people in place. Standard rentals offered no community, no feeling of ownership, no pride. Flow’s vision was simple: create living experiences that are both flexible, connected and create a sense of belonging.

The problems we identified have only gotten worse. Our investment is getting bigger.

Flow started with one core idea: deliver an extraordinary experience to residents and you create extraordinary value for everyone. But doing this meant rebuilding everything. Design. Operations. Technology. The entire residential experience from scratch.

And Flow has delivered.

Flow’s buildings crush market benchmarks. Higher revenue. Better profits. A brand unlike anything in real estate. Flow’s technology reimagines what’s possible for owners, operators, investors, and residents.

This momentum has allowed Flow to reach beyond the United States. It launched operations in Saudi Arabia – raising real estate capital from local investors and banks, acquiring real estate and developing properties, and opening and filling buildings under its own brand and operations with its own technology. Great design, technology, and hospitality transcend borders.

Most importantly, Flow communities work. Residents aren’t just tenants. They’re neighbors.

Now Flow is raising capital with partners who get it. They’re buying and developing real estate made more valuable by the Flow platform. In South Florida alone, Flow and its partners just acquired projects for over three thousand apartments, allowing it to create entire neighborhoods built on the Flow vision.

Flow is also working on finding ways to use blockchain to democratize real estate value so it doesn’t just go to traditional investors. It goes to the people who live there and make the community successful. This creates an entirely new asset class.

When people own stakes in their communities, they invest where they live —financially, emotionally, socially. They build relationships with neighbors. They create the bonds that make places feel like home.

This matters enormously in a world pulling us toward isolation and screens.

As a board member since day one, I’ve watched this happen. We invested in Flow not with rigid expectations but with confidence it would adapt, learn, and execute. That confidence has only grown.

The vision is working. The momentum is real. We are just getting started.

The future will be built in physical space by real people working together. AI will be a powerful tool. But it cannot replace the human need for community, ownership, and belonging.

Flow is building exactly that future. One community at a time.