The Future of Consumer

How AI Will Usher in
an Era of Abundance

As we enter the AI era, we predict the benefits to consumers will be as profound as the technology is magical.

What We Believe

It’s impossible to talk about new technology without talking about human flourishing — every new technology from the plow to the microchip has typically been followed by a period of newfound wealth for consumers in the form of cheaper goods, improved productivity, and longer, healthier lives. In many ways, the most financially average person in our modern society experiences daily luxuries that history’s Pharaohs and Caesars could not imagine: instant communication, broadcast television, global travel, antibiotics.

As we enter the AI era, we predict the benefits to consumers will be as profound as the technology is magical; what indeed are the implications for software that can write poetry, listen emphatically, compose music, or provide dating advice?

In a word, we predict an Era of Abundance — consumers’ lives will be enriched through new channels for creativity and self expression, new paths to self discovery and belonging, and new ways to do the most meaningful work of their lives.

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Arts & Crafts

a16z’s Consumer team spends a lot of time testing (and playing with) the latest AI-native tools. Here you’ll find some of their favorite recent demos, trends, tutorials, and works of AI art.

Nailing AI Video Consistency by Justine Moore
Nailing AI Video Consistency

One of the hardest parts about making a cool AI video is object / scene consistency.

Combining @ideogram_ai‘s remix feature with @krea_ai‘s new video makes it 10x easier.

Here’s how ⬇️

(music courtesy of @udiomusic)

Retention Is King by Bryan Kim

In consumer, retention is 👑 and it used to be the hardest metric to move. Here are 7 battle tested strategies AI native consumer products can utilize.
– Quick delivery of CPV
– Gated onboarding
– Reciprocity
– Smart notifis
– Streaks
– Wraps
– Status

A Truly Generative Internet by Olivia Moore

WebSim (@websim_ai) is such a fascinating look at what a truly generative Internet might look like.

The URL bar is a prompting engine that builds a fully interactive and customizable site based on your input 🤯

You can instantly create websites, simulators, games, and more.

Krea Aspect Ratio Tutorial by Justine Moore
Krea Aspect Ratio Tutorial

Made a demo on the new aspect ratio feature (and real-time generation) on @krea_ai 🪄

It features helpful arrows and a voiceover of the button-clicking that makes this kind of result happen.

ChatGPT Personal Color Analysis by Justine Moore
ChatGPT Personal Color Analysis

It turns out you can get a color analysis on ChatGPT.

Upload a photo of your face (and a close up of your iris), ask for color codes, and then ask what to wear / avoid.

I’m kind of shocked this works??

“Looksmaxxing” Apps by Justine Moore
“Looksmaxxing” Apps

There’s been an explosion of “looksmaxxing” apps that claim to grade your attractiveness using AI.

I tried five of them on photos of myself and Margot Robbie to determine if they are consistent and accurate.

The results were surprising. My thoughts 👇

AI-Native Social Apps by Olivia Moore
AI-Native Social Apps

I love to see AI products adding features like remix, comments, follower graphs, etc.

This feels like the closest thing yet to “AI-native social apps” – it creates the same clout and status-building incentives, but around prompts / ideas!

Some examples 👇

Multi-Image Prompting on Krea by Justine Moore
Multi-Image Prompting on Krea

Playing around with the new multi-image prompting on @krea_ai 🪄

It’s amazing to see how the output changes in real-time as you upload new images and change the relative weights.

I’ve found it particularly useful if you want to combine a given character with a new style…

“Off-Label” ChatGPT: Therapists, Tutors, and More by Olivia Moore

“Off label” use cases of ChatGPT are blowing up:

– Therapist
– Language tutor
– Career coach
– Research partner

This is a signal of consumer demand…and it’s time for startups to strike👇

Measuring AI Product Retention by Olivia Moore

When measured in this way AI retention meets or even exceeds retention for pre-AI companies (per our benchmarks).

Median paid user retention is nearly identical from M1 – M6 for consumer and prosumer companies that charge via subscription.

Patch Enhance Feature on Krea by Justine Moore
Patch Enhance Feature on Krea

Used the new “patch enhance” feature on @krea_ai to transform this mech polar bear 🪄

It’s so easy to add, remove, or change details without altering the rest of the image.

(original image from u/theq1017752 on @HelloCivitai)

Creating Custom Portraits with Krea and EverArt by Justine Moore
Creating Custom Portraits with Krea and EverArt

My dog Tilly is turning three this weekend (21 in dog years), so I used AI to make some fun photos 🎉

It took <20 minutes, two websites, and no code – and now I can run any prompt and get custom images of her.

You can do this for any person or pet. Here’s how ⬇️

Making AI Comics of Your Friends by Olivia Moore
Making AI Comics of Your Friends

Fun weekend project – use AI to generate a comic of you, your kids, or your friends!

And yes, this includes custom (and consistent) characters 🪄

How I did it using @dashstudioai ⬇️

Ideogram Controllability and Image Accuracy by Justine Moore
Ideogram Controllability and Image Accuracy

It feels like we’ve unlocked huge improvements in controllability and accuracy of image models recently.

This was made with a single prompt on the new @ideogram_ai – accurate fingers AND text, and it perfectly represents a relatively complex concept 🤯

AI Video Gets Lip Sync Capabilities by Justine Moore
AI Video Gets Lip Sync Capabilities

PSA: you can now add voice + lipsync to videos generated on @pika_labs.

And it’s powered by @elevenlabsio!

Sending Flowers Automatically Through an AI Agent by Olivia Moore
Sending Flowers Automatically Through an AI Agent

I built an AI tool for anyone who wants to be a better friend ✋

With ZERO manual intervention, it will detect who has a birthday coming up, find a flower shop local to them, and order / deliver a gift – right on time!

Here’s how 👇

AI Companionship Market Map by Justine Moore
AI Companionship Market Map

🚨 New market map!

AI gives computers a personality – unlocking countless use cases across friendship, coaching, mentorship…and even romance.

What excites our team @a16z about AI companionship 👇

AI Productivity Market Map by Olivia Moore
AI Productivity Market Map

🚨 New market map!

Our team @a16z consumer dove into AI x productivity tools. These products don’t just help you organize tasks…they complete them for you.

What we’re excited about 👇

Building an AI Assistant to Help With Meeting Prep by Olivia Moore
Building an AI Assistant to Help With Meeting Prep

I’ve always wanted an AI that can prep me for my meetings…so I built one!

It emails me 15 minutes prior with a primer on:
1) Who I’m meeting
2) Where they work
3) Topics to cover

How I did it 👇

AI x Social Market Map by Bryan Kim
AI x Social Market Map

In honor of Valentine’s Day, @a16z consumer is dropping a market map on AI x social 💗

We don’t think tech has to make us feel more alone.

In fact, it can help spark and foster new relationships, and help users build existing ones.

What we’re excited about 👇

AI x Education Market Map by Zach Cohen
AI x Education Market Map

Taylor Swift is old news, I am talking market maps over here!

Our team @a16z has spent the past year talking to founders, tracking usage, and envisioning the future of education.

This post is a culmination of what we’ve seen + the characteristics that get us excited 👇

AI Content Gen and Editing Market Maps by Justine Moore
AI Content Gen and Editing Market Maps

🚨 New market map alert!

Our team @a16z consumer dove into the first killer use case of AI: making creative content.

A recap of the companies tackling generation and editing + what we’re hoping to see next 👇

Entering a New Era of Prosumer Software by Olivia Moore
Entering a New Era of Prosumer Software

It’s time for a new era of prosumer software!

GenAI-native workflows will give users leverage on their time and skills, making the experience of getting work done much more magical 🪄

Here’s what @illscience, @venturetwins and I are looking for 👇

Animating AI Images by Justine Moore
Animating AI Images

Playing around with the new @runwayml multi-motion brush tool.

If you look closely, there are three separate movements here – the trees swaying, the water falling, and the clouds blowing through the sky.

Image created on @ideogram_ai and upscaled @krea_ai 🪄

Civit Models in Action: “Egg-Plants” by Justine Moore
Civit Models in Action: “Egg-Plants”

This is what real eggplants look like

Shaking Up the Influencer Game With AI by Olivia Moore
Shaking Up the Influencer Game With AI

Personalized LoRAs are going to massively shake up the influencer game.

Cost/time of making cool content should go way down – anyone can have a photo on a private jet or at Paris Fashion Week!

But this means TONS of new competition from both human and AI influencers.

Using Prompts to Craft High-Quality 3D Objects with Luma by Justine Moore
Using Prompts to Craft High-Quality 3D Objects with Luma

You can now create high quality 3D objects with a single text prompt 🤯

My labradoodle wizard is ready for his close-up.

Congrats to @LumaLabsAI on the new model!

Creating Personal Avatars With AI by Justine Moore
Creating Personal Avatars With AI

Meet my AI clone! 🤖

I used @HeyGen_Official to make this avatar from a short clip of me – I can now make her say (almost) anything.

I think she passes as the real me pretty well…

Reddit’s Role in Shaping AI’s Future by Justine Moore
Reddit’s Role in Shaping AI’s Future

Reddit is a hotbed for AI discourse.

It’s full of controversial takes and entertaining content – but also deep discussions among the builders and enthusiasts moving the space forward.

@omooretweets and I pulled some stats on AI subreddits – takeaways 👇

Our Thesis on AI x Dating by Justine Moore
Our Thesis on AI x Dating

Introducing our thesis on AI x dating 💖

Every new platform gives rise to products that help people find love – from newspaper classifieds to online dating sites to apps.

AI will fuel the next major shift. More from me + @illscience 👇

Discord’s Standout AI Products by Olivia Moore
Discord’s Standout AI Products

What are the biggest AI products on Discord, and how big are they in the scope of the platform?

The top ten AI apps by invite page traffic 👇

(h/t @Similarweb for the data!)

ChatGPT Prompt: Make It More by Justine Moore
ChatGPT Prompt: Make It More

Obsessed with the new “make it more” trend on ChatGPT.

You generate an image of something, and then keep asking for it to be MORE.

For example – spicy ramen getting progressively spicier 🔥 (from u/dulipat)

Exploring the Open Source Wave of AI Products by Justine Moore
Exploring the Open Source Wave of AI Products

Open source models are at the bleeding edge of AI – but most consumers have no idea how to use them.

Enter a wave of products that bring these models to the browser (or app!), with consumer-friendly UI/tooling.

More from me + @omooretweets on startups building here 👇

The Top 100 Gen AI Consumer Apps

From video generators to virtual companions, these are the most popular gen AI web products and apps.

See Who's on the list

Meet the Consumer Team

We’re investors focused on the products and services that will be game-changers for the consumer experience across the world. We believe technology isn’t only for enhancing business, it’s about advancing human progress.

See Full Team



  • Airbnb EXIT
  • AirGarage
  • All Day Kitchens
  • Allset
  • AltSchool
  • Arc
  • Atlys
  • Beacons
  • Belong
  • BeReal
  • BigScreen
  • Bounce
  • Brightside
  • Bump Technologies EXIT
  • BuzzFeed EXIT
  • Caffeine
  • Canal
  • Captions
  • Caviar EXIT
  • Cider
  • Civitai
  • Clipboard EXIT
  • Clubhouse
  • Clutch
  • CodeCombat
  • Codi
  • Createra
  • Cuenca
  • Descript
  • Dishpatch
  • Dispatch
  • Divvy Homes
  • Dollar Shave Club EXIT
  • DoNotPay
  • EXIT
  • EarnBetter
  • ElevenLabs
  • Elodie
  • EPAL, INC.
  • Facebook EXIT
  • Fanatics
  • FiftyThree EXIT
  • Filmhub
  • Flavrs
  • Flock Homes
  • Flow
  • Flutter EXIT
  • Foodology
  • Formation
  • Forte Labs, Inc.
  • Foursquare
  • Fudo
  • Genius EXIT
  • Glorify
  • Glow
  • Gobble EXIT
  • Golden EXIT
  • Graft Concepts EXIT
  • Groupon, Inc. EXIT
  • Gym Class VR
  • Hatch EXIT
  • Health IQ
  • Hipcamp
  • iCracked EXIT
  • Imgur EXIT
  • Incredible Health
  • Infinite Athlete
  • Instacart EXIT
  • Instagram EXIT
  • Intro
  • Jopwell EXIT
  • Journera
  • Julep EXIT
  • Kindred
  • Kno EXIT
  • Knowable EXIT
  • Knowmia EXIT
  • Lighter
  • Lime
  • Locale
  • Loft
  • EXIT
  • Luma EXIT
  • Luma AI
  • Lyft EXIT
  • Lytro EXIT
  • Mainframe Industries
  • Massive Health, Inc. EXIT
  • Maven
  • Mayvenn
  • Medium
  • Medley
  • Merit
  • Nash
  • Neighbor
  • NewNew
  • Oculus VR EXIT
  • OfferUp
  • Opendoor EXIT
  • Otter
  • Overtime
  • Parsec Gaming EXIT
  • Patch
  • Pietra
  • Pinterest EXIT
  • Polywork
  • Post
  • Practice
  • Prisms
  • Product Hunt EXIT
  • Quantopian EXIT
  • Queenly
  • Rabbit
  • Rappi
  • Ready Player Me
  • Red Hot Labs EXIT
  • reddit EXIT
  • Reface
  • Reforge
  • Replit
  • Rival EXIT
  • Rockmelt EXIT
  • Run the World
  • Sandhill Markets
  • Shef
  • ShoeDazzle EXIT
  • Singularity 6
  • Skout EXIT
  • Skype EXIT
  • Snackpass
  • SocialCam EXIT
  • Soylent EXIT
  • StarStock!
  • Substack
  • Swell EXIT
  • Tasty Labs EXIT
  • Teespring
  • Teleport EXIT
  • Testcode
  • TinyCo EXIT
  • Udacity
  • Udio
  • UnitedMasters
  • Viki EXIT
  • Walker & Company Brands EXIT
  • Whatnot
  • Within EXIT
  • Wonderschool
  • XBuild
  • Zipline
  • Zulily EXIT
  • Zuma
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