Investing in Krea

Anish Acharya, Justine Moore, and Olivia Moore

Posted April 7, 2025

We’re excited to announce our investment in Krea, which is building an interface for creative professionals and enthusiasts to use AI tools. Krea was founded by a group of musicians, poets, designers, and videographers who believe that art loves entropy: that artists thrive on creativity, novelty, and iteration. The product combines powerful primitives with the most cutting-edge models, acting as a copilot that multiplies human creativity.

Over the last 16 months, we’ve partnered with the Krea team as they’ve grown their product from viral mini apps (remember AI spirals?) into an incredibly powerful platform for generating and editing images and videos. The approach is clearly working: Krea has reached more than 20 million users, ranging from everyday consumers to professionals looking to explore and iterate.

One of the best things about Krea is that it aggregates many creative AI models in one place – you no longer have to subscribe to a dozen different services. This includes Flux, Wan2.1, Veo 2, Kling, Hailuo, and more, with support for new models added constantly. You can even train custom image or video models to generate in a specific style or using a given character or object. (Our entire consumer team has LoRAs hosted on Krea for ourselves and our pets.)Krea makes all of this simple and delightful. Everything happens in the browser with incredibly well-crafted interfaces. For example: to train a model on a given style, you drag in a few images and click “train.” In a few minutes, the style will be ready to use in Krea’s generator – no more hosting weights on Hugging Face (or locally). Check out Krea’s gallery to see what users have created.

Importantly, Krea’s tools are also interconnected. You can generate an image, upscale it, convert to video, and add sound – all in one workflow. At every step in this process, the Krea product exposes the important “knobs and dials” that enable quick iteration and editing. For example, you can upload reference photos to guide your generations or segment a section of an image and re-generate it with a new prompt.

While the product was initially embraced by individuals, it is also starting to be adopted by enterprises. Creatives at companies like Pixar, LEGO, and Samsung, as well as teams at Perplexity, all use Krea. The Krea team is launching an enterprise product later this year, with SOC 2 Type II and ISO 27001 compliance.

Krea’s founders combine technical talent and deep respect for the creative process. Cofounders Victor Perez and Diego Rodriguez are OGs of the generative art scene, embracing GANs and other technologies prior to the recent advent of large models. Now, they want to bring the power of AI tooling to other artists.

They’ve assembled an incredible team with impressive product velocity. Krea ships new features every Thursday – a few recent releases include video training, custom models for real-time generation, and 3D object manipulation within an image.

We’re thrilled to partner with the Krea team as they continue to build AI features for consumers and enterprises. If you’re deeply technical, artistically opinionated, and want to accelerate the future of creative work through AI, check out their open roles.

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