a16z Podcast: Apple Watch — Looking for New Things Done in New Ways


Is the Apple Watch breaking new technological ground, or just another accessory for your iPhone? a16z’s Benedict Evans and Board Partner Steven Sinofsky describe their experience with the Apple Watch one month after strapping the elegant piece of electronics to their wrists. So how is it? It’s not the one thing you will own that will fill this void in your life like the iPhone did, Evans says. And working out what is useful and pleasurable about the Apple Watch takes time, he says. Even so, Evans finds himself getting there. For example, being prodded by the watch’s map app to turn left or right while walking to your destination “is like a super-power,” he says.

Sinofsky too is finding his Apple Watch more alluring than he had anticipated. What will really make the Apple Watch a piece of kit that people won’t want to part with is the evolution of the apps — building novel things just for the watch that don’t mimic what we do on smartphones or any other existing piece of technology. “We’re in the phase right now (with the Apple Watch) where people are trying to figure out how to do the old things in a new way,” Sinofsky says. “And really, you need to do new things in a new way.”