Layers of Growth

The goal of every new technology company is to achieve a hyper-growth state. Once you unlock that magic moment, though, how do you actually sustain that rate of growth? The best entrepreneurs start doing something today that’s going to change the growth trajectory deep into the future. In this video based on his well known blog post, “A Recipe for Growth: Adding Layers to the Cake” and using examples from companies like Airbnb and eBay, a16z General Partner Jeff Jordan shares how to build layers of growth into a company that will keep year over year growth rate strong beyond the penetration of initial addressable markets.