a16z Podcast

a16z Podcast: Apple and the Case of Invisible But Audible Innovation

Benedict Evans, Steven Sinofsky, and Kyle Russell

Posted September 13, 2016

“Apple isn’t just a tech company; it’s a tastemaker.” Remember the iconic ads of dancing silhouettes in black, with only the headphone wires visible in white? They were a critical part of the larger buy-Apple innovation narrative. So what happens now when those wires — an emblematic and enduring image — are no longer visible, as is the case with the removal of the traditional headphone jack in iPhone 7?

It’s part of a broader story, both about how product narratives are shared/told and about how innovation happens: “amazingly”, subtly, and sometimes, invisibly. Some innovations, like preventing “battery anxiety” or building a platform ecosystem or even laying the tracks for a train that hasn’t arrived yet (“ear computers” or “audible computing“? VR/AR? car?) take time. And a direction we may not be able to anticipate from the outside looking in. …Or so argue the a16zers on this episode of the a16z Podcast featuring in-house analyst Benedict Evans and board partner Steven Sinofsky with Kyle Russell.

More About This Podcast

The a16z Podcast discusses the most important ideas within technology with the people building it. Each episode aims to put listeners ahead of the curve, covering topics like AI, energy, genomics, space, and more.

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