Consumer

What “Working” Means in the Era of AI Apps

Olivia Moore and Marc Andrusko Posted June 6, 2025

What “Working” Means in the Era of AI Apps Table of Contents

One of the most common refrains in the generative AI era is that “startups are growing faster than ever” — often with fewer resources. Some notable examples? Per company metrics, Lovable hit $50 million in revenue in just six months, Cursor reported $100 million in revenue in its first year, and Gamma reached $50 million in revenue on less than $25 million raised. 

But for the average AI company (not the top 0.1%), what does growth really look like? Pre-AI, a common benchmark for best-in-class enterprise startups was $1 million in ARR in its first 12 months. Consumer companies, by contrast, often delayed monetization well beyond their first year, typically waiting until they had built a base of millions (or tens of millions) of users to monetize through ads. 

Based on data across hundreds of companies we’ve seen over the last 18 months, we can definitively say these metrics have shifted. Here’s what we’re seeing among the companies we’ve spent significant time with: 

What does this mean for founders?

1. Faster revenue, faster rounds.

Our data backs up the idea that we’re in a new era of startup growth. The median enterprise company in our sample set reached more than $2 million in ARR in its first year, raising a Series A just nine months post-monetization. Median consumer companies performed even better, reaching $4.2 million in ARR and raising an A round within eight months. What was once considered “best in class” — the $0 to $1 million ARR ramp — is now on the lower end of growth we’re seeing. 

Given the rapid growth both AI-native B2B and B2C companies are achieving between Seed and Series A, startups looking to raise venture capital need a strong velocity story. If not yet in live commercial traction, then certainly in shipping speed and product iteration. Speed is becoming a moat. 

2. The gap between “good” and “exceptional” is growing.

While the bar has been raised across the board, top performers are really pulling away. Many of these breakout companies continue to pick up steam through their first year, rather than seeing growth start to slow (as we often saw in the pre-AI era). There’s demand from both enterprise and consumer users for great products, so it’s worth swinging for the fences.

It’s not just about revenue — other metrics still matter. When evaluating companies at the Series A stage, we often have no more than 12 months of usage and retention data. Later-stage financing rounds will likely rely more heavily on traditional software metrics; rapid top-line growth won’t be enough to compensate for low engagement or high churn. 

3. Consumer companies are now…real (revenue-generating!) businesses.

Somewhat surprisingly, the revenue benchmarks for B2C are outpacing those for B2B. This is partially because consumer companies have a different “shape” now. One-third of the consumer companies in our sample raised significant funding to train their own models — and many see a massive revenue jump following new model releases. These spikes often resemble step function growth, which can later plateau until the next release. 

While conversion to paid may be lower for generative AI B2C businesses compared to their pre-AI counterparts, our data suggests that once users do convert, they retain just as well. 

*  *  *

TL;DR: Startups are working faster than ever, and both businesses and consumers are demonstrating high willingness to pay for new products. After combing through the data, we believe there’s never been a better time to build an application-layer software company.

Want More a16z Consumer?

Analysis and news covering the latest trends reshaping B2C and consumer tech.

Learn More

Want More Consumer?

Analysis and news covering the latest trends reshaping B2C and consumer tech.

Sign Up On Substack

Views expressed in “posts” (including podcasts, videos, and social media) are those of the individual a16z personnel quoted therein and are not the views of a16z Capital Management, L.L.C. (“a16z”) or its respective affiliates. a16z Capital Management is an investment adviser registered with the Securities and Exchange Commission. Registration as an investment adviser does not imply any special skill or training. The posts are not directed to any investors or potential investors, and do not constitute an offer to sell — or a solicitation of an offer to buy — any securities, and may not be used or relied upon in evaluating the merits of any investment.

The contents in here — and available on any associated distribution platforms and any public a16z online social media accounts, platforms, and sites (collectively, “content distribution outlets”) — should not be construed as or relied upon in any manner as investment, legal, tax, or other advice. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investment. Any projections, estimates, forecasts, targets, prospects and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Any charts provided here or on a16z content distribution outlets are for informational purposes only, and should not be relied upon when making any investment decision. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. In addition, posts may include third-party advertisements; a16z has not reviewed such advertisements and does not endorse any advertising content contained therein. All content speaks only as of the date indicated.

Under no circumstances should any posts or other information provided on this website — or on associated content distribution outlets — be construed as an offer soliciting the purchase or sale of any security or interest in any pooled investment vehicle sponsored, discussed, or mentioned by a16z personnel. Nor should it be construed as an offer to provide investment advisory services; an offer to invest in an a16z-managed pooled investment vehicle will be made separately and only by means of the confidential offering documents of the specific pooled investment vehicles — which should be read in their entirety, and only to those who, among other requirements, meet certain qualifications under federal securities laws. Such investors, defined as accredited investors and qualified purchasers, are generally deemed capable of evaluating the merits and risks of prospective investments and financial matters.

There can be no assurances that a16z’s investment objectives will be achieved or investment strategies will be successful. Any investment in a vehicle managed by a16z involves a high degree of risk including the risk that the entire amount invested is lost. Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by a16z is available here: https://a16z.com/investments/. Past results of a16z’s investments, pooled investment vehicles, or investment strategies are not necessarily indicative of future results. Excluded from this list are investments (and certain publicly traded cryptocurrencies/ digital assets) for which the issuer has not provided permission for a16z to disclose publicly. As for its investments in any cryptocurrency or token project, a16z is acting in its own financial interest, not necessarily in the interests of other token holders. a16z has no special role in any of these projects or power over their management. a16z does not undertake to continue to have any involvement in these projects other than as an investor and token holder, and other token holders should not expect that it will or rely on it to have any particular involvement.

With respect to funds managed by a16z that are registered in Japan, a16z will provide to any member of the Japanese public a copy of such documents as are required to be made publicly available pursuant to Article 63 of the Financial Instruments and Exchange Act of Japan. Please contact compliance@a16z.com to request such documents.

For other site terms of use, please go here. Additional important information about a16z, including our Form ADV Part 2A Brochure, is available at the SEC’s website: http://www.adviserinfo.sec.gov.