Until recently, it was commonly accepted that "social" was done. The market had been fully saturated, the thinking went, dominated by the holy trinity of Facebook, Twitter, and Instagram. Turns out, rumors of social's demise have been greatly exaggerated. Not only are we seeing the rise of innovative new social networks—from the earshare of Clubhouse to the seamless interactivity of cloud gaming—but having a social component has become a powerful acquisition and retention tool for every consumer product, across education, shopping, fitness, food, entertainment, and more. In this series, we reveal what new social looks like, the forces that are driving it, and how to build it.
When assessing a social app’s potential, what does “good” look like, anyway? The most important metrics to track—and benchmarks to aspire to—according to the data.Read More
In AI-powered virtual worlds, socializing will shift from the purposeful 'what' to the people-centric 'who.' We' will care only about who we're spending time with—and trust the world to fill in the rest.Jonathan Lai, "Meet Me in the Metaverse"
That emotion that audio can stoke—the swell of a concert, the roar of a stadium crowd—is inherently social. Podcasting is just scratching the surface.Andrew Chen, "The Next Phase of Audio? Listen Closely"
Nearly every category of company will eventually make the fateful transition from single-player to multiplayer, from company-driven to community-driven, from individual to social.D'Arcy Coolican, "Community Takes All: The Power of Social+"
In the future—and, increasingly, the present—video is no longer going to be something that we passively watch; it’s going to be something that we do.Connie Chan, "Live, Social, and Shoppable: The Future of Video"