Andreessen Horowitz operating partner Margit Wennmachers shares the founding story of OutCast, the PR agency she co-founded (acquired in 2005); her history as one of its first operating partners at a16z (and what makes it different); and her “golden rules” — and common pitfalls — for founders and entrepreneurs to know when it comes to branding and marketing technology startups.

This fireside chat with Jo White (who leads global comms at CookPad) originally took place at Startup Grind Europe 2018 in London, UK.

Want more a16z?

Sign up to get the best of a16z content, news, and investments.

Thanks for signing up for the a16z newsletter.

Check your inbox for a welcome note.

MANAGE MY SUBSCRIPTIONS By clicking the Subscribe button, you agree to the Privacy Policy.
go to top