In this hallway-style conversation with a16z’s Margit Wennmachers, longtime operating partner for Marketing, and Kim Milosevich, CMO for a16z crypto, open up the black box of crisis communications with Sonal Choksi and explore the process and mindsets before, during, and after a crisis.
They discuss common FAQs like: What constitutes a crisis? Can someone inside a company “call it” early and prevent a crisis from becoming a bigger deal? How do you respond when there’s a lag or too much time between acknowledging the issue and finding out all the facts? Who should be in the (war) room ? Should you share the off-the-record background story with reporters? How do you know when a crisis begins and ends — or that you’re ready for a “comeback” story? We explore all this and more.
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Margit Wennmachers s the head of marketing at a16z.
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Kim Milosevich is the chief marketing officer of crypto where she is responsible for the brand, marketing, events and communications of Andreessen Horowitz’s crypto fund and web3 efforts.
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Sonal Chokshi is Editor in Chief of Crypto at Andreessen Horowitz.
More About This Podcast
The a16z Podcast discusses the most important ideas within technology with the people building it. Each episode aims to put listeners ahead of the curve, covering topics like AI, energy, genomics, space, and more.