Now that we know to price and plan early, price high — especially for category-creating or “pre-chasm” businesses — how do we handle freemium models?
While free to premium is a great way to get bottoms-up, often viral traction in an enterprise, the challenge is figuring out just where and how to “draw the line” between where free ends and paid begins. Especially for open source, which while not necessarily free/mium, is also affected by these questions. And in that case, how does one balance the developer community and desire to “spread the religion” within and beyond the enterprise?
All this and more in this episode of the a16z Podcast with Andreessen Horowitz general partners (who cover all things infrastructure) Martin Casado and Peter Levine and Go-to-Market and EBC operating head Mark Cranney. The trick, they tells us, involves layering … like layers in a cake.
Mark Cranney LinkedIn
Martin Casado is a general partner at Andreessen Horowitz, where he leads the firm's $1.25 billion infrastructure practice.
Peter Levine is a General Partner at Andreessen Horowitz where he focuses on enterprise investing.
The a16z Podcast discusses the most important ideas within technology with the people building it. Each episode aims to put listeners ahead of the curve, covering topics like AI, energy, genomics, space, and more.