It’s the oldest rule of disruption: People inside the company almost always see the next thing coming, but have a hard time being heard or driving actual change.
So when a16z co-founder Marc Andreessen was recently asked the following question at an event we hosted, about introducing innovation in the healthcare industry, we decided to share this answer — as a mindset that can be applied to every industry. You can listen to the ~4-minute answer below (full podcast conversation here):
“Many of us have to go be agents for innovation and change in industries that aren’t necessarily as open to it. What is your advice for that — how do you think about doing something innovative, that you believe in, that you think will work, when others might say, oh, we’re more traditional, this is the way things are done?”