Company Building

Metrics & KPIs

You have heard them all: LTV, CAC, DAU, GMV, ARR. Learn more about what to measure to understand the health of your business.

All Metrics & KPIs News & Content

Content Type

Retention Is All You Need

Santiago Rodriguez and Alex Immerman

What “Working” Means in the Era of AI Apps

Olivia Moore and Marc Andrusko

Do You Have Lightning In a Bottle? How to Benchmark Your Social App 

Bryan Kim

Beyond Metcalfe’s Law for Network Effects

Andrew Chen

Using NBA Metrics to Scout Superstar Startups

Mehul Mehta and David George

Moats Before (Gross) Margins

David George and Alex Immerman

13 Metrics for Marketplace Companies

Jeff Jordan, Li Jin, D'Arcy Coolican, and Andrew Chen

11 Key GTM Metrics for B2B Startups

Martin Casado

16 Ways to Measure Network Effects

Li Jin and D'Arcy Coolican

Growth Hacking: Evolution, Framework, Metrics

Andrew Chen

The Power User Curve: The Best Way to Understand Your Most Engaged Users

Li Jin and Andrew Chen

DAU/MAU: Where It’s Useful, Where It Isn’t

Andrew Chen
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