Company Building
Marketing
What does it take to build a lasting brand that people love? What are the most effective channels for early stage companies? How should product and marketing work together? The magic of marketing comes from combining creativity, data, and technology to not only reach but retain customers.
All Marketing News & Content
Content Type
a16z’s New Media Playbook
Erik Torenberg, Ben Horowitz, and Marc Andreessen
The Secret Marketing Strategy That Built a16z: From Zero to Legendary VC Firm
Margit Wennmachers, Marc Andreessen, and Ben Horowitz
In Consumer AI, Momentum Is the Moat
Bryan Kim
Faster, Smarter, Cheaper: AI Is Reinventing Market Research
Zach Cohen and Seema Amble
A Framework for Defining and Refining Your ICP
Michael King
Do You Really Know Your ICP? Why It Matters and How to Find Out
Joe Morrissey, Michael King, and Mark Regan
How We Podcast
Sonal Chokshi and Connie Chan
Brand Building Ideas… and People
Margit Wennmachers and Sonal Chokshi
Winning Founders & Influencing Everyone
Margit Wennmachers
Expert News by a16z
We have built a network of experts who are deeply rooted in technology and how it’s shaping our future. Subscribe to our newsletters to receive their perspectives.
Expert News by a16z
We have built a network of experts who are deeply rooted in technology and how it’s shaping our future. Subscribe to our newsletters to receive their perspectives.