Marketing

“Hi everyone, welcome to the a16z Podcast…” … and welcome to our 500th episode, where, for the first time, we reveal behind-the-scenes details and the backstory of how we built this show, and the ...

Many technical founders, academics, and other experts often believe that great products — or great ideas! — sell themselves, without any extra effort or marketing. But in reality, they often need PR (public r...

Your brand, says head of a16z marketing and Outcast Agency co-founder Margit Wennmachers, is what people say about you when you’re not in the room. And it’s going to happen, whether you choose to have an act...

When it comes to ecommerce, last year in China often means this year (or next) in the U.S. Numerous online shopping trends have swept China before landing stateside one or two years later. This is happening now with supe...

Stop and think for a moment about how many ads you saw in the last 24 hours, on Instagram or Facebook or anywhere else. How many did you scroll through and glaze over? What if the number was capped at 2 or 3 a day? How w...

Andreessen Horowitz operating partner Margit Wennmachers shares the founding story of OutCast, the PR agency she co-founded (acquired in 2005); her history as one of its first operating partners at a16z (and what makes i...

This year marked the beginning of our animated shorts and ongoing “mini-MOOCs“, now on YouTube — subscribe at https://www.youtube.com/c/a16zvideos. Thank you for watching, and thank you to our patient ...

We’ve shared our top podcasts of 2017; now here are 16 of our top written posts, including listicles (but not including slide decks and videos), from this year. One was a guest post, one of them appeared in The At...

watch time: 27 minutes

In a startup, the chief marketing officer (CMO) is usually one of two critical positions responsible for driving growth, alongside the head of sales. Essentially, CMOs are responsible for — and held accountable for met...