Consumer
Company Building
Successful consumer products have strong “word of mouth” virality due to surprising or even unserious early use cases. But these products often fulfill a real need that shines through in engagement and retention metrics.
Featured Company Building Content
The Top 100 Gen AI Consumer Apps
Olivia Moore and Daisy Zhao
Hi, AI: Our Thesis on AI Voice Agents
Olivia Moore and Anish Acharya
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The Top 100 Gen AI Consumer Apps — 6th Edition
Olivia Moore
a16z’s New Media Playbook
Erik Torenberg, Ben Horowitz, and Marc Andreessen
From Copilots to Agents: Rebuilding the Company Around AI
Angela Strange, Gabriel Vasquez, and Carlos García Ottati
Of course they’re putting ads in AI
Bryan Kim
Notes on AI Apps in 2026
Anish Acharya
Grant Lee: Building Gamma’s AI Presentation Company to 100 Million Users
Grant Lee, Olivia Moore, and Sarah Wang
The AI-Native Office Suite – Can AI Do Work For You?
Daisy Zhao and Olivia Moore
The Great Expansion: A New Era of Consumer Software
Olivia Moore
The Top 100 Gen AI Consumer Apps – 5th Edition
Olivia Moore and Daisy Zhao
The Smartest Consumer Apps Now Cost $200 a Month
Anish Acharya
Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks
Bryan Kim, Erik Torenberg, and Roy Lee
From Demos to Deals: Insights for Building in Enterprise AI
Kimberly Tan, Joe Schmidt, Marc Andrusko, and Olivia Moore
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Want More Consumer?
Analysis and news covering the latest trends reshaping B2C and consumer tech.
Want More Consumer?
Analysis and news covering the latest trends reshaping B2C and consumer tech.