As investors in Airbnb, Instacart, and many others, it’s no secret that we’re bullish on marketplace companies. Over the past few decades, marketplaces have become some of the most impactful companies in the world economy. From a16z's Marketplace 100 ranking to company building advice for founders, this is a16z's guide to marketplace companies.

The a16z Marketplace 100

by Bennett Carroccio and Andrew Chen

Four Paths to Marketplace Success

by D'Arcy Coolican

13 Metrics for Marketplace Companies

by Jeff Jordan, Li Jin, D'Arcy Coolican, and Andrew Chen

Required Reading for Marketplace Entrepreneurs

by a16z editorial

The Marketplace Glossary

by Li Jin

The a16z Marketplace 100: Index

by Bennett Carroccio

Platforms vs. Verticals and the Next Great Unbundling

by Jeff Jordan

The Passion Economy and the Future of Work

by Li Jin

16 Metrics for the Passion Economy

by Li Jin

What's Next for Marketplace Startups?

by Li Jin and Andrew Chen

Marketplaces (and Network Effects)

by Jeff Jordan

8 Considerations When Building Managed Marketplace Companies

by Li Jin

Amazon’s Revolutionary Retail Strategy? Recycling Old Ideas

by Benedict Evans

Managing Tensions In Online Marketplaces

by Jeff Jordan

a16z Podcast: The Marketplace Rules

by Jeff Jordan and Anu Hariharan

Online to Offline 2.0

by Connie Chan

a16z Podcast: The Curious Case of the Opentable IPO

by J.D. Moriarty, Jeff Jordan, and Sonal Chokshi

Money as Message

by Connie Chan

Layers of Growth

by Jeff Jordan
New This Week...
  • The a16z Marketplace 100
  • Four Paths to Marketplace Success
  • Required Reading for Marketplace Entrepreneurs
  • The Marketplace Glossary
  • 13 Metrics for Marketplace Companies
  • The a16z Marketplace 100 Index