Consumer

Our Top 5 Longreads of 2015

Posted December 29, 2015
1. When one app rules them all: The case of WeChat and mobile in China

This “ethnographic primer” by Connie Chan on WeChat isn’t just about the messaging app, but about what it reveals about business in China, transactional vs. social networks, and what’s possible when an entire ecosystem leapfrogs PC to mobile. The essay won a 2015 Sidney Award from The New York Times‘ David Brooks for “brilliantly marry[ing] psychology, intellect, and technology” and providing a “glimpse of technology’s next face”. While the piece is indeed difficult to summarize (as Tyler Cowen noted), here’s a short excerpt:

monmon_a16zPut it all together, and you can get some pretty creative results… Parents can use the Mon-Mon official account in WeChat to send personal voice messages and pre-recorded English courses or bedtime stories to the toy while they are at work or traveling…. While this is just a toy — and funnily enough, a character that started off as a popular digital sticker on WeChat! — it shows the potential of integrating messaging platforms into the physical world when all the parts of the buffalo, er, smartphone are utilized.

2. U.S. tech funding — What’s going on?

Described by Paul Graham as the “deepest statistical analysis” he’s ever seen of startup funding trends, this slide deck by Morgan Bender, Benedict Evans, and Scott Kupor shares an argument against a tech bubble given the new realities of market size and other factors. The deck also discusses unicorns and the rise of quasi-IPOs, the shifting mix of public and private capital including VC, and why “it’s different this time” (hint: mobile).

See also these articles for more/different/other views related to the deck: Fortune, DealBook, New York TimesBloomberg View, DigitopolyQuartz.

3. Making sense of Dell + EMC + VMware

The largest tech merger in history (in acquisition size, amount of debt, as a take-private, etc.) was announced this year between Dell and EMC. Our corp dev team broke down the deal, analyzing not just the financial details and stock market reactions but the broader context as well, such as the role of activist investors, cloud computing shift, and more. But why should we even care about this deal? Because,

[It] points the way to the future of many large public incumbent technology companies. Many tech industry incumbents are stalling — in revenue growth, in investor interest, in strategic position — and something has to give. This deal is a new way for something to give.

4. The zero b.s. method to recruiting, compensating, and including your sales force

Together, these three pieces by Lars Dalgaard offer a data-driven view — whether it’s data from a W-2 or data from customers in the field — on hiring and motivating your sales force…

On how a spreadsheet (vs. descriptive attributes) cuts through the bullshit and leads to a more productive interview conversation:

All sales reps can cherry-pick and make their many deals sound very impressive, and you will not be able determine whether the person just got lucky a couple of years. Let the spreadsheet show vs. tell their average and median deal size. You will find it often paints a different picture than the one people highlighted on the outside.

On being careful to ask for just two things, not more, when aligning expected outcomes:

The CEO/leadership team needs to make up its mind about what it is they want most, whether it’s net new sales, bigger deal size, or deals with new products. This is very counterintuitive for many founders since it’s the opposite of the entrepreneurial mindset, where you believe everything is an AND not an OR.

On having a more inclusive — as opposed to a “coin-operated idiots” — mindset about sales:

…it relegates salespeople only to the field or to the phone, when they really should be considered part of the company leadership. Not this decapitated thing you “slot onto” your organization when you need to. Include sales in product management meetings, executive meetings, any meeting where the product roadmap is being discussed. It’s the only way to strike the balance between abstract vision and concrete truth.

5. Lessons from the PC video game industry

If “the future is already here, just not very evenly distributed” where, then, can we find it? History shows there are characteristic patterns, and one such clue to the future, argues Chris Dixon, is to

…look for communities that embrace rapid, Darwinian experimentation. Experiments are how we collectively navigate through the startup idea maze to discover products and business models that work. Even if you have no interest in video games, you should be interested in PC gaming. Over the past decade, PC gaming has, for a variety of reasons, become a hotbed of experimentation. These experiments have resulted in a new practices and business models  – some of them surprising and counterintuitive –  that provide valuable lessons for the rest of the media industry.

About the Contributor
Want More a16z Consumer?

Analysis and news covering the latest trends reshaping B2C and consumer tech.

Learn More
Recommended For You
Consumer

The Top 100 Gen AI Consumer Apps – 5th Edition

Olivia Moore and Daisy Zhao
Consumer

The Top 100 Gen AI Consumer Apps – 4th Edition

Olivia Moore and Daisy Zhao
Consumer

The Top 100 Gen AI Consumer Apps

Olivia Moore

Want More Consumer?

Analysis and news covering the latest trends reshaping B2C and consumer tech.

Sign Up On Substack

Views expressed in “posts” (including podcasts, videos, and social media) are those of the individual a16z personnel quoted therein and are not the views of a16z Capital Management, L.L.C. (“a16z”) or its respective affiliates. a16z Capital Management is an investment adviser registered with the Securities and Exchange Commission. Registration as an investment adviser does not imply any special skill or training. The posts are not directed to any investors or potential investors, and do not constitute an offer to sell — or a solicitation of an offer to buy — any securities, and may not be used or relied upon in evaluating the merits of any investment.

The contents in here — and available on any associated distribution platforms and any public a16z online social media accounts, platforms, and sites (collectively, “content distribution outlets”) — should not be construed as or relied upon in any manner as investment, legal, tax, or other advice. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investment. Any projections, estimates, forecasts, targets, prospects and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Any charts provided here or on a16z content distribution outlets are for informational purposes only, and should not be relied upon when making any investment decision. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. In addition, posts may include third-party advertisements; a16z has not reviewed such advertisements and does not endorse any advertising content contained therein. All content speaks only as of the date indicated.

Under no circumstances should any posts or other information provided on this website — or on associated content distribution outlets — be construed as an offer soliciting the purchase or sale of any security or interest in any pooled investment vehicle sponsored, discussed, or mentioned by a16z personnel. Nor should it be construed as an offer to provide investment advisory services; an offer to invest in an a16z-managed pooled investment vehicle will be made separately and only by means of the confidential offering documents of the specific pooled investment vehicles — which should be read in their entirety, and only to those who, among other requirements, meet certain qualifications under federal securities laws. Such investors, defined as accredited investors and qualified purchasers, are generally deemed capable of evaluating the merits and risks of prospective investments and financial matters.

There can be no assurances that a16z’s investment objectives will be achieved or investment strategies will be successful. Any investment in a vehicle managed by a16z involves a high degree of risk including the risk that the entire amount invested is lost. Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by a16z is available here: https://a16z.com/investments/. Past results of a16z’s investments, pooled investment vehicles, or investment strategies are not necessarily indicative of future results. Excluded from this list are investments (and certain publicly traded cryptocurrencies/ digital assets) for which the issuer has not provided permission for a16z to disclose publicly. As for its investments in any cryptocurrency or token project, a16z is acting in its own financial interest, not necessarily in the interests of other token holders. a16z has no special role in any of these projects or power over their management. a16z does not undertake to continue to have any involvement in these projects other than as an investor and token holder, and other token holders should not expect that it will or rely on it to have any particular involvement.

With respect to funds managed by a16z that are registered in Japan, a16z will provide to any member of the Japanese public a copy of such documents as are required to be made publicly available pursuant to Article 63 of the Financial Instruments and Exchange Act of Japan. Please contact compliance@a16z.com to request such documents.

For other site terms of use, please go here. Additional important information about a16z, including our Form ADV Part 2A Brochure, is available at the SEC’s website: http://www.adviserinfo.sec.gov.