What does Apple’s recent event — in which a range of new services was announced, from Apple News Plus to Apple TV Plus to the Apple card — mean for the company’s overall strategy and tactics? In this another of a16z’s ‘hallway conversations’, Benedict Evens and Steven Sinofsky discuss the build up, announcements, and postmortem of the recent Apple event, and consider what it all means in terms of a big company’s evolution into services. How many different places is Apple now putting a tap into the tree, with new subscriptions available? What’s the positioning underlying all those different services, from a new credit card to new magazines and content, all bundled up together?
