From the first cave paintings to today’s digital content, humans have constantly pushed the boundaries of creative expression. We’re now witnessing perhaps the most transformative shift since the invention of photography: the emergence of AI-generated media. What started with still images has rapidly evolved into a multi-modal creative revolution spanning video, audio, 3D, and beyond.
This future demands more than raw computing power. It requires infrastructure built from the ground up for the unique challenges of real-time media generation — where milliseconds matter and reliability is paramount.
That’s where fal comes in. They architected their proprietary inference engine specifically for the complexities of multi-modal AI workloads. The platform aims to deliver unmatched performance, while optimizing for low cost and latency. Married with an intuitive developer experience, anyone can experiment with multiple models and modalities with minimal friction, accelerating the path from prototype to production.
The results speak for themselves. In just one year, fal built a community of more than 1 million developers and now supports dozens of enterprise customers generating billions of assets monthly. Companies like Canva, Perplexity, and Quora trust fal to serve the creative needs of their users. fal also collaborates with leading foundational labs such as Black Forest Labs, ElevenLabs, Ideogram, and Luma.
When I first met the cofounders Burkay Gur and Gorkem Yurtseven three years ago, I was immediately struck by their extraordinary ability to identify and deeply empathize with customer pain points. Coming from a deeply technical background, this duo is passionate about solving hard infrastructure problems — from building data systems to scaling compute — while maintaining a high bar for developer experience. After a few iterations on different ideas, they seized the opportunity as generative-AI media stack was forming and, in a short few months, had assembled a world-class team and rapidly executed toward a solution. In the ever-evolving landscape of computing infrastructure, I believe tenacity, creativity, and focus are the essential ingredients for success — and that’s exactly what the fal team embodies.
Multi-modal creative experiences are poised to play a significant role in the future of application development. We believe fal is positioned to become the ubiquitous platform for these creative AI workloads, powering the next generation of applications across advertising, social media, e-commerce, gaming, and beyond.
This creative revolution is just beginning, and fal is building the infrastructure to make it possible. We couldn’t be more excited to partner with them on this journey.
