It might seem that culture at a startup is something that is just intuitive. And in the first days, with the first handful of people, that might be true. But the co-founders of Genius.com found that even at 25 people taking the time to describe the company’s culture in detail — their basic principles of life and work — was critical. What follows is their version of a culture guide, the “Genius ISMs,” from the practical to the more tonal. You can also check out all 17 here, annotated:
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