The a16z Marketplace 100: Index

This is an itemized list of the a16z Marketplace 100, a ranking of the largest and fastest-growing consumer-facing marketplace startups and private companies. See the full list and analysis here, and visit a16z.com/marketplace-100 for more marketplace-related content.

Rank Company HQ Description Category
1 Airbnb San Francisco, CA An online marketplace for people to list, discover, and book accommodations and activities by local hosts around the world. Travel
2 DoorDash San Francisco, CA An on-demand delivery service for local and national businesses. Food / Beverage
3 Instacart San Francisco, CA An online delivery and pick-up service that connects people with personal shoppers in their area to shop for and deliver groceries in as little as an hour. Groceries
4 Postmates San Francisco, CA An on-demand logistics service that connects customers with local couriers who purchase and deliver goods from any restaurant or store. Food / Beverage
5 Valve Bellevue, WA An entertainment software and technology company that develops video games, Steam (a game distribution platform), and hardware. Games
6 Poshmark Redwood City, CA A social commerce platform to buy and sell fashion. Fashion
7 Rover Seattle, WA An online network for in-home dog boarding, pet sitting, dog walking, or pet day care. Pets
8 SeatGeek New York, NY A mobile marketplace for fans to buy and sell tickets to live events across sports, music, and theater. Tickets
9 Vacasa Portland, OR A vacation rental company that helps homeowners buy, manage, and sell their homes. Travel
10 StockX Detroit, MI A live marketplace for buying and selling limited-edition sneakers, watches, handbags, and streetwear. Streetwear
11 ClassPass New York, NY An app and website for finding and booking fitness classes. Health / Wellness
12 Zola New York, NY A suite of wedding planning tools for creating a wedding website, registry, checklist, and guest list. Wedding
13 Gett Tel Aviv, Israel A corporate transportation company that connects customers to on-demand ride-hailing, taxi, chauffeur, or limousine services. Transportation
14 Turo San Francisco, CA A peer-to-peer car sharing marketplace. Transportation
15 SpotHero Chicago, IL A platform and marketplace for finding, paying for, and accessing parking. Auto
16 GOAT Culver City, CA A marketplace to discover, buy and sell authentic sneakers. Streetwear
17 thredUP San Francisco, CA A fashion resale platform that enables people to buy and sell secondhand clothes online, in stores, or via ?try-before-you-buy? Goody Boxes. Fashion
18 Via New York, NY An on-demand transit app that matches riders with a vehicle going their way. Transportation
19 Raise Chicago, IL A digital prepaid and retail payments platform for consumers to save money and earn rewards on purchases. Discounts
20 Course Hero Redwood City, CA An online learning platform for course-specific study resources, including practice problems, study guides, videos, class notes, and step-by-step explanations. Education
21 StyleSeat San Francisco, CA A platform for independent beauty and wellness professionals to run and grow their business. Beauty
22 Gametime San Francisco, CA An app that sells last-minute tickets to events in sports, music, and theater. Tickets
23 Viagogo San Francisco, CA A secondary marketplace for buying and selling tickets to live sport, music, and enterainment events. Tickets
24 Wag West Hollywood, CA An on-demand dog-walking platform. Pets
25 Atom Santa Monica, CA A social movie ticketing app and website that allows users to search for films, invite friends, buy tickets, and pre-order concessions at the theater. Tickets
26 ezCater Boston, MA An online marketplace for business catering. Food / Beverage
27 Varsity Tutors St Louis, MO An online and mobile learning platform that connects students and professionals with personalized instruction. Education
28 Outdoorsy Austin, TX A peer-to-peer marketplace for renting RVs. Travel
29 1stDibs New York, NY A marketplace for antique furniture, fashion, fine art, and jewelry. Shopping
30 ParkWhiz Chicago, IL A website and app for finding and reserving daily, monthly and event parking. Auto
31 MealPal New York, NY A platform offering lunch and dinner subscriptions from participating restaurants?reserved daily?for less than $6 per meal. Food / Beverage
32 Ritual Toronto, Canada A social ordering app that allows users to mobile order and pay in advance at all local restaurants and coffee shops. Food / Beverage
33 Udemy San Francisco, CA An online learning marketplace that connects students with instructors in various topics. Education
34 Sawyer New York, NY A marketplace for booking children’s activities, camps, and classes. Childcare
35 RVshare Akron, OH A marketplace for renting RVs. Travel
36 Drizly Boston, MA An alcohol marketplace to shop beer, wine and spirits. Food / Beverage
37 Tradesy Santa Monica, CA A peer-to-peer marketplace for selling unused or underused goods. Shopping
38 Coursera Mountain View, CA An online learning platform for courses, specializations, and degrees in higher education. Education
39 WyzAnt Chicago, IL An online marketplace that matches private tutors with students. Education
40 Toptal San Francisco, CA An online marketplace for hiring freelance software developers, designers, finance experts, product managers, and project managers. Professional Services
41 Modsy San Francisco, CA An online interior design service that combines real designers with virtual room design. Home Services
42 TourRadar Vienna, Austria An online marketplace for travelers to compare and book multi-day tours. Travel
43 MasterClass San Francisco, CA An education platform for online classes, tutorials, and lectures. Education
44 Envato Melbourne, Australia An online marketplace for buying and selling creative digital assets. Professional Services
45 Talkspace New York, NY Professional, licensed therapists offer consultations and long-term treatment plans via smartphone or web. Health / Wellness
46 Delivery Dudes Delray Beach, FL An on-demand delivery service for food local restaurants. Food / Beverage
47 Thumbtack San Francisco, CA An online platform connecting users with local professionals for projects. Home Services
48 Headout New York, NY An on-demand mobile marketplace that helps travelers discover and book tours, activities, events, and local experiences within the next 24 hours at exclusive discounted prices. Tickets
49 Zeel New York, NY A provider of on-demand, in-home massages (as well as in-office or in-room at hotels) Health / Wellness
50 Peerspace San Francisco, CA An online marketplace for booking work and event spaces Office Space
51 Getaround San Francisco, CA A platform for car rentals by the hour or day. Transportation
52 Tophatter San Francisco, CA A live auction site that offers discounts on branded and unbranded items directly from factories and warehouses. Popular categories include: jewelry, electronics, fashion & beauty, and home & hobbies Shopping
53 Faire San Francisco, CA A marketplace for local retailers to discover makers and brands to stock their stores. Wholesale
54 TakeLessons San Diego, CA An online marketplace for finding online group classes or local private instructors. Education
55 Avvo Seattle, WA A marketplace that provides information, client reviews, and profiles for researching, finding, and connecting with lawyers. Professional Services
56 UrbanSitter San Francisco, CA An online marketplace for finding and booking childcare and babysitters. Childcare
57 Skillshare New York, NY An online learning platform offering community classes on topics including illustration, design, photography, video, freelancing, and more. Education
58 OfferUp Bellevue, WA A marketplace for people to buy and sell personal goods through their mobile phones Shopping
59 Sittercity Chicago, IL On online marketplace for families, individuals, and corporate employees to hire local, in-home care Childcare
60 Cardpool Irving, TX A gift card exchange that lets users buy gift cards for up to 35% off an sell unwanted gift cards for up to 92% of their value Shopping
61 Stadium Goods New York, NY An online marketplace for sneakers and streetwear. Streetwear
62 FlightHub Montréal, QC An online travel agency offering deals on flights. Travel
63 Wonderschool San Francisco, CA A childcare marketplace that allows parents to search for preschools, schedule visits, enroll their children, and make payments. For pre-school teachers, the platform offers assistance in licensing, marketing, school setup, and more. Childcare
64 YourMechanic Mountain View, CA An online marketplace that enables vehicle owners to find local mechanics for home or office car repair services. Auto
65 Saucey Palo Alto, CA An alcohol delivery service connecting liquor stores and consumers. Food / Beverage
66 EverWash Philadephia, PA A members-only network of car washes; provides car washes a membership and subscription management platform. Auto
67 Cameo Chicago, IL A marketplace where users can book personalized video shoutouts from celebrities. Celebrities
68 KidPass New York, NY A membership for parents to discover and book children?s activities, including events, classes, camps, party spaces, museums, and more. Childcare
69 Outschool San Francisco, CA A marketplace of online classes for kids, providing small group classes that meet over live video chat. Education
70 Dote San Francisco, CA A social shopping app for Gen-Z. Shopping
71 ResortPass Santa Monica, CA An online booking platform for resort and hotel pools, spas, fitness classes, and activities. Health / Wellness
72 Booksy San Francisco, CA A beauty marketplace for finding, scheduling, and managing appointments, anchored by a SaaS app for business management. Beauty
73 Hipcamp San Francisco, CA An online marketplace that helps people discover and book camping experiences based on location, activities offered, amenities, and more. Travel
74 CoachUp Boston, MA A marketplace connecting athletes with private coaches. Health / Wellness
75 Breather New York, NY A marketplace that allows businesses to access workspace in hundreds of locations around the world. Office Space
76 BoatSetter Fort Lauderdale, FL A boat rental marketplace connecting renters with boats and captains. Travel
77 UpCounsel San Francisco, CA An online marketplace that connects companies with attorneys. Professional Services
78 Chowbus Chicago, IL A food ordering platform that curates daily dishes from ethnic restaurants and delivers to homes or offices. Food / Beverage
79 JoyRun Redwood City, CA A peer-to-peer platform that makes group deliveries for the community, by the community, social, affordable and rewarding Food / Beverage
80 SidelineSwap Boston, MA A marketplace for buying and selling new and used sports gear. Shopping
81 Snackpass Berkeley, CA A social food app that makes ordering food convenient and social. Food / Beverage
82 Z?m Redwood City, CA A children’s transportation provider for school districts and families. Transportation
83 Kaiyo New York, NY An online marketplace for pre-owned furniture. Shopping
84 Kidizen Minneapolis, MN A parent-to-parent marketplace for buying, sharing, and selling kids’ clothing. Fashion
85 Gympass New York, NY A fitness discovery platform connecting a network of fitness facilities to companies and its employees Health / Wellness
86 Burpy Austin, TX A same-day grocery delivery service that deploys a crowdsourced shopper to local retailers. Groceries
87 Artsy New York, NY A platform for collecting and discovering art. Art
88 Verlocal San Francisco, CA A marketplace for local tours and activities, often at a discount, as well as scheduling software. Travel
89 Discogs Portland, OR A marketplace for buying and selling music in all physical formats. Shopping
90 Verbling San Francisco, CA An e-learning platform that offers language lessons with professional teachers via video chat. Education
91 Vacatia San Francisco, CA A marketplace for travelers to discover and book stays at resort residences. Travel
92 BloomNation Santa Monica, CA A marketplace for fresh flowers and a complete end-to-end SaaS platform (web-builder, CRM, PoS) for local, independent florists. Flowers
93 GrubMarket San Francisco, CA A marketplace and delivery platform where food suppliers can sell goods directly to customers at wholesale prices. Groceries
94 Vinted Vilnius, Lithuania A peer-to-peer marketplace to buy, sell, and swap clothes. Shopping
95 LiquidSpace Palo Alto, CA An office space marketplace that connects startups directly with real estate owners, operators, and companies. Office Space
96 5Miles Dallas, TX A peer-to-peer mobile marketplace for people to buy and sell local secondhand goods. Shopping
97 FitReserve New York, NY A multi-studio fitness membership that allows people to to choose from over 100k classes a month across a selection of studios and gyms. Health / Wellness
98 Splacer New York, NY An online platform for people to list, discover, and book short-term event spaces. Office Space
99 Pearachute Chicago, IL A membership club for parents and caregivers to discover and book kids’ classes. Childcare
100 LetGo New York, NY A peer-to-peer marketplace for buying and selling used goods locally. Shopping

 

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Methodology

A marketplace is any platform that connects buyers and sellers of goods/services with each other and facilitates a transaction.

Marketplace categorization: When the vertical-specific subset of a larger category accounts for more than a third of the overall category’s GMV, it is broken out into a separate category. For example, “streetwear” and “fashion” are subsets independent from “shopping” because they each account for at least one-third of all GMV in the greater category. 

Data source: Second Measure, a company that analyzes billions of anonymized, aggregated credit, debit and ACH transactions to track real-time consumer behavior and relative sales across 4,500 public and private merchants. The marketplace 100 is drawn from companies in Second Measure’s coverage list.

  • Second Measure data is made up of billions of anonymous U.S. consumers’ credit card, debit card, and bank transactions. It excludes non-U.S. consumers, business spending, receipt-level information, and payments made via cash, check, or EBT.
  • Second Measure cannot reliably attribute bundled revenue streams.
  • Tips are not reliably differentiated from purchases on marketplaces and may be included in some merchants’ GMV.
  • Second Measure does not observe revenue from third-party retailers or other B2B revenue streams.
  • Second Measure does not observe spending made with gift cards.
  • Second Measure cannot reliably attribute purchases financed through third-party companies like Prosper and Affirm to the marketplace associated with the purchase.
  • Second Measure cannot reliably observe spending financed through credits from selling on a marketplace.
  • Second Measure does not observe revenue from corporate benefits partnership programs.
  • Transactions correspond to some companies’ Gross Merchandise Volume, a significant portion of which is not revenue to the company. 
  • Second Measure does not observe online payments through iTunes or the Apple Store.
  • Second Measure cannot reliably observe marketplace fees.
  • Second Measure does not observe marketplace revenue generated by third-party referrals.
  • Companies that recently turned on online payments—as opposed to online transactions—will appear to be growing more quickly than it is, in reality. This is because payments processed by that merchant is growing, not the total GMV. We included such cases because online transactions are fundamental to a marketplace’s ability to charge a service fee and monetize. 
  • There may exist companies that meet the criteria of the Marketplace 100, but they are not included because they are not on Second Measure’s coverage list.

Timeline: Observed sales are calculated over dates spanning December 2018 to November 2019. Year-over-year growth rates are counted as sales between December 2018 through November 2019 vs. December 2017 through November 2018.

Charts: To account for data anomalies in our growth charts, we exclude the bottom 5 percent of companies in terms of 2018 GMV, as well as businesses that began processing payments with the past 12 months.

 

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The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.

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