As we’ve written before, Games and Entertainment are undergoing a profound transformation driven by rapid advancements in generative AI. At the forefront of this revolution is Promise, a new studio pioneering the use of generative AI to produce high-quality films, series, and to develop innovative new formats. Promise will produce new media in collaboration with leading Gen AI artists and storytellers using a reimagined production process enabled by proprietary workflow software. Today, we are thrilled to announce our investment in Promise, reflecting our confidence in their visionary approach to integrating technology with the craft of storytelling.
Promise was founded by industry veterans George Strompolos, former CEO and founder of Fullscreen; Jamie Byrne, former YouTube content executive; and acclaimed generative AI innovator Dave Clark. Together, they bring decades of experience in discovering and elevating new voices, with a deep understanding of how technology can broaden opportunities for creators. George and Jamie were instrumental in helping creators harness platforms like YouTube to reach global audiences, while Dave’s groundbreaking work as an independent filmmaker has captivated us.
Central to Promise’s mission is their development of MUSE, a first-of-its-kind generative AI production workflow software. MUSE seamlessly integrates the latest generative AI technology throughout the creative process. While there are many generative AI tools available, the challenge lies in making them work together cohesively. Without the know-how to integrate these tools seamlessly, the full potential of AI-driven filmmaking remains untapped. This innovative platform is set to change the game for filmmakers looking to harness generative AI, reinventing the creative process for the AI era.
Promise is actively investing in top generative AI talent who blend traditional filmmaking skills and next generation AI creation ability. Behind Promise is a belief that generative AI filmmakers are a new and important class of creators looking to produce innovative new stories that’s only now possible with the advent of generative AI media tools.
Promise is also engaging with leading Hollywood rights-holders, networks, and platforms to enable a multi-year lineup of category-defining films and series to be produced and seen by audiences everywhere. By doing so, they aim to set a new standard for high-quality storytelling enabled by AI.
We are excited to support Promise as they pioneer the future of creativity. The convergence of technology and storytelling opens up endless possibilities, and Promise is uniquely positioned to lead this transformation. Their innovative approach not only redefines the existing creative process, but also unlocks new opportunities for artists and audiences alike.
The future of creativity in entertainment and games is here, and it’s being shaped by visionaries who understand that technology and artistry are complementary forces. We are honored to be part of Promise’s journey as they unlock the full potential of generative AI in storytelling.
