Tugce Erten
Growth Go-To-Market Network Team
About
Tugce Erten is a partner on the Growth team, focused on pricing and packaging.
Before joining Andreessen Horowitz, she was most recently senior director and head of product operations and strategy at Freshworks, where she optimized the pricing of product portfolio pre-IPO and ran product analytics, product operations, and engineering operations. Prior to Freshworks, she led pricing at Atlassian and PagerDuty.
Tugce holds a BA in Economics from Middlebury College and an MBA from the Yale School of Management. She grew up in Istanbul, Turkey, loves exploring new countries and cultures, and lives in San Francisco.
Latest Content by Tugce
How 100 Enterprise CIOs Are Building and Buying Gen AI in 2025
Pricing and Packaging Your B2B or Prosumer Generative AI Feature
Customers Want Predictability in Usage-based Pricing. Here’s How to Help Them Get It.
Usage-Based Pricing Is Popular, But Is It Right For You? Our Rule of Thumb
Want More Growth?
Deep dives into what makes companies truly great— from the investors and operators at a16z Growth.
Want More Growth?
Deep dives into what makes companies truly great— from the investors and operators at a16z Growth.