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Time-tested guidelines for starting a social presence from scratch. Plus, tools founders can use to know how, when, and what to post.
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When it comes to ecommerce, last year in China often means this year (or next) in the U.S. Numerous online shopping trends have swept China before landing stateside one or two years later. This is happening now with supe...
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Many believe that podcasts -- authentic, intimate -- are organic conversations without editing. But most of the work often happens before and after the conversation itself, in everything from the programming to the editing. In this special 500th (!) episode of the a16z Podcast, editor-in-chief and showrunner Sonal Chokshi (in conversation with a16z general partner Connie Chan) shares answers to FAQs about the how, what, and why of the a16z Podcast, and broader editorial operation. They also take us behind the scenes to reveal some unexpected moments and lessons learned along the way, positions on tics and swear-words, failed experiments, and new directions. And where is podcasting going?
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In this 10-year anniversary episode of the a16z Podcast, a16z operating partner Margit Wennmachers shares the case study of her work at The Outcast Agency (which she co-founded) and of building the a16z brand, where she heads marketing -- answering some FAQs about how things work, and even revealing some details behind the scenes of popular op-eds and stories about a16z.
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Stop and think for a moment about how many ads you saw in the last 24 hours, on Instagram or Facebook or anywhere else. How many did you scroll through and glaze over? What if the number was capped at 2 or 3 a day? How w...
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Andreessen Horowitz operating partner Margit Wennmachers shares the founding story of OutCast, the PR agency she co-founded (acquired in 2005); her history as one of its first operating partners at a16z (and what makes i...
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This year marked the beginning of our animated shorts and ongoing "mini-MOOCs", now on YouTube -- subscribe at https://www.youtube.com/c/a16zvideos. Thank you for watching, and thank you to our patient presenters for hel...
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We've shared our top podcasts of 2017; now here are 16 of our top written posts, including listicles (but not including slide decks and videos), from this year. One was a guest post, one of them appeared in The Atlantic,...
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watch time: 27 minutes
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In a startup, the chief marketing officer (CMO) is usually one of two critical positions responsible for driving growth, alongside the head of sales. Essentially, CMOs are responsible for — and held accountable for metri...
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In this episode of the a16z Podcast, Wennmachers and Outcast CEO Alex Constantinople -- both longtime veterans of public relations and building executive profiles -- de-mystify what having and building a personal brand takes. It's not only about "thought leadership", either... a personal brand can also provide a filter for choosing what to do (and what not to do), as well as define your aspirations for where you want to go next. Even if you cringe at the idea of putting yourself in the spotlight.
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If only we had ten more listicles, they thought... then we could have done a listicle of 16 listicles! <sigh> Here are our top slide decks/videos (this was the year we introduced the "mini-MOOC"), a few bonus corre...
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Many of the most important ideas in technology come from the fringes. How do we spot them in the early stages?
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[vimeo 86627947 w=720 h=404]
Marketing
What does it take to build a lasting brand that people love? What are the most effective channels for early stage companies? How should product and marketing work together? The magic of marketing comes from combining creativity, data, and technology to not only reach but retain customers.
All Marketing Content
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Many believe that podcasts -- authentic, intimate -- are organic conversations without editing. But most of the work often happens before and after the conversation itself, in everything from the programming to the editing. In this special 500th (!) episode of the a16z Podcast, editor-in-chief and showrunner Sonal Chokshi (in conversation with a16z general partner Connie Chan) shares answers to FAQs about the how, what, and why of the a16z Podcast, and broader editorial operation. They also take us behind the scenes to reveal some unexpected moments and lessons learned along the way, positions on tics and swear-words, failed experiments, and new directions. And where is podcasting going?
-
In this 10-year anniversary episode of the a16z Podcast, a16z operating partner Margit Wennmachers shares the case study of her work at The Outcast Agency (which she co-founded) and of building the a16z brand, where she heads marketing -- answering some FAQs about how things work, and even revealing some details behind the scenes of popular op-eds and stories about a16z.
-
In this episode of the a16z Podcast, Wennmachers and Outcast CEO Alex Constantinople -- both longtime veterans of public relations and building executive profiles -- de-mystify what having and building a personal brand takes. It's not only about "thought leadership", either... a personal brand can also provide a filter for choosing what to do (and what not to do), as well as define your aspirations for where you want to go next. Even if you cringe at the idea of putting yourself in the spotlight.
-
Time-tested guidelines for starting a social presence from scratch. Plus, tools founders can use to know how, when, and what to post.
-
When it comes to ecommerce, last year in China often means this year (or next) in the U.S. Numerous online shopping trends have swept China before landing stateside one or two years later. This is happening now with supe...
-
Stop and think for a moment about how many ads you saw in the last 24 hours, on Instagram or Facebook or anywhere else. How many did you scroll through and glaze over? What if the number was capped at 2 or 3 a day? How w...
-
Andreessen Horowitz operating partner Margit Wennmachers shares the founding story of OutCast, the PR agency she co-founded (acquired in 2005); her history as one of its first operating partners at a16z (and what makes i...
-
This year marked the beginning of our animated shorts and ongoing "mini-MOOCs", now on YouTube -- subscribe at https://www.youtube.com/c/a16zvideos. Thank you for watching, and thank you to our patient presenters for hel...
-
We've shared our top podcasts of 2017; now here are 16 of our top written posts, including listicles (but not including slide decks and videos), from this year. One was a guest post, one of them appeared in The Atlantic,...
-
watch time: 27 minutes
-
In a startup, the chief marketing officer (CMO) is usually one of two critical positions responsible for driving growth, alongside the head of sales. Essentially, CMOs are responsible for — and held accountable for metri...
-
If only we had ten more listicles, they thought... then we could have done a listicle of 16 listicles! <sigh> Here are our top slide decks/videos (this was the year we introduced the "mini-MOOC"), a few bonus corre...
-
Many of the most important ideas in technology come from the fringes. How do we spot them in the early stages?
-
[vimeo 86627947 w=720 h=404]