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What counts as "cash," developing a plan for that cash, building an adaptable operating model, and dealing with a liquidity crisis.
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When inbound starts to dry up, it's time to go outbound and build pipeline. Here's how.
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For B2B startups, a downturn can be a boon – the trick is to survive.
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How you handle a layoff, how you communicate it to the people impacted, and how you manage and lead throughout the process really matters. It takes careful thought and planning, but it may be the most important planning you ever do as a leader.
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How to do something fundamentally wrong the "right" way.