watch time: 3 minutes

Why build a sales organization at all, especially if you have a freemium product? From bottom-up vs. top-down sales to the sales force productivity gap, this video shares the fundamentals startup founders need to know. You can watch this entire series of snack-sized videos, or mix-and-match your own playlist of topics for your particular questions and company needs.

Want more a16z?

Sign up to get the best of a16z content, news, and investments.

Thanks for signing up for the a16z newsletter.

Check your inbox for a welcome note.

MANAGE MY SUBSCRIPTIONS By clicking the Subscribe button, you agree to the Privacy Policy.