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Digital Health Builders

Conversations with bold entrepreneurs and builders who are reimagining healthcare and life sciences

The New Paths to Market in Digital Health

We are seeing a revolution in how digital health companies distribute their product. Some are finding bottom up traction with end consumers as a path to enterprise buyer. Others are pioneering risk-based contracting, developing multi-sided marketplaces, or taking advantage of new aggregator partnerships. a16z general partner Julie Yoo explains why the go-to-market (GTM) for digital health startups is shifting and the six new GTM motions that she sees emerging.

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Latest in Digital Health

  • Risk-based Contracting for Value-based Care
    Justin Larkin and Julie Yoo

    COVID has strained our healthcare system, payors are feeling the squeeze of rising costs, and patients are bearing the brunt of the current system’s shortcomings. As a result, healthcare is undergoing a transformat...

  • B2C2B in Digital Health
    Jay Rughani and Julie Yoo

    B2C2B — also known as bottom up — has helped companies like Slack, Zoom, Dropbox, and other software companies break into B2B. Now B2C2B is coming to digital health, as a wave of startups are first selling products a...

  • This is the first post in our new series on digital health go-to-market. For more digital health content, visit a16z.com/digital-health-builders and follow a16z Bio on Clubhouse.

  • On this episode, we are taking a pulse-check on the state of the intersection between biology, healthcare, and technology with two scientists that sit at another intersection, that of academia and industry: Alexander Mar...

  • Today’s episode is all about the history and future of infusing tech into healthcare with the goals of improving outcomes and lowering costs, and features one of the leading voices in this field, Jonathan Bush. Jonatha...

  • Bio Eats World: The Problem with Urgent Care
    Vineeta Agarwala, Justin Larkin, and Lauren Richardson

    When it comes to healthcare, the topic of how expensive it is and what we can do to lower costs is always top of mind. One area with particularly steep costs is the emergency department. These are hospital departments th...

  • Bio Eats World: Value Versus Volume (in Healthcare)
    Todd Park, Vijay Pande, and Hanne Winarsky

    The way we pay for healthcare in the US has long been by fee-for-service: per doctor visit, per test, per surgery, per hospital stay. But that system has led to rapidly escalating volumes of services and cost to the syst...

  • Bio Eats World: May I Have Your Insurance Card Again, Please?
    Bill Frist, Malinka Walaliyadde, Julie Yoo, and Hanne Winarsky

    There’s been a lot of talk (including on this show!) about the many kinds of innovations and technologies changing healthcare delivery for clinicians and patients. But what’s happening behind the scenes in he...

  • It’s Time to Heal is a special package about engineering the future of bio and healthcare. See more at: https://a16z.com/time-to-heal/.

  • It’s Time to Heal is a special package about engineering the future of bio and healthcare. See more at: https://a16z.com/time-to-heal/.

  • It’s Time to Heal is a special package about engineering the future of bio and healthcare. See more at: https://a16z.com/time-to-heal/.

  • Why does the cost of education and healthcare services continue to rise rapidly, while the cost of goods rise much more slowly? According to economics theory, wages rise when there’s greater productivity; but a rise wi...

  • On this episode, we are taking a pulse-check on the state of the intersection between biology, healthcare, and technology with two scientists that sit at another intersection, that of academia and industry: Alexander Mar...

  • Today’s episode is all about the history and future of infusing tech into healthcare with the goals of improving outcomes and lowering costs, and features one of the leading voices in this field, Jonathan Bush. Jonatha...

  • Bio Eats World: The Problem with Urgent Care
    Vineeta Agarwala, Justin Larkin, and Lauren Richardson

    When it comes to healthcare, the topic of how expensive it is and what we can do to lower costs is always top of mind. One area with particularly steep costs is the emergency department. These are hospital departments th...

  • Bio Eats World: Value Versus Volume (in Healthcare)
    Todd Park, Vijay Pande, and Hanne Winarsky

    The way we pay for healthcare in the US has long been by fee-for-service: per doctor visit, per test, per surgery, per hospital stay. But that system has led to rapidly escalating volumes of services and cost to the syst...

  • Bio Eats World: May I Have Your Insurance Card Again, Please?
    Bill Frist, Malinka Walaliyadde, Julie Yoo, and Hanne Winarsky

    There’s been a lot of talk (including on this show!) about the many kinds of innovations and technologies changing healthcare delivery for clinicians and patients. But what’s happening behind the scenes in he...

  • Risk-based Contracting for Value-based Care
    Justin Larkin and Julie Yoo

    COVID has strained our healthcare system, payors are feeling the squeeze of rising costs, and patients are bearing the brunt of the current system’s shortcomings. As a result, healthcare is undergoing a transformat...

  • B2C2B in Digital Health
    Jay Rughani and Julie Yoo

    B2C2B — also known as bottom up — has helped companies like Slack, Zoom, Dropbox, and other software companies break into B2B. Now B2C2B is coming to digital health, as a wave of startups are first selling products a...

  • This is the first post in our new series on digital health go-to-market. For more digital health content, visit a16z.com/digital-health-builders and follow a16z Bio on Clubhouse.

  • It’s Time to Heal is a special package about engineering the future of bio and healthcare. See more at: https://a16z.com/time-to-heal/.

  • It’s Time to Heal is a special package about engineering the future of bio and healthcare. See more at: https://a16z.com/time-to-heal/.

  • It’s Time to Heal is a special package about engineering the future of bio and healthcare. See more at: https://a16z.com/time-to-heal/.

  • Why does the cost of education and healthcare services continue to rise rapidly, while the cost of goods rise much more slowly? According to economics theory, wages rise when there’s greater productivity; but a rise wi...

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