Pick your metaphor: Smartphones are “remote controls” for the physical world, or perhaps, as Steve Cheney argues, they’re “cursors for the physical world”.
Either way, it’s clear that the age of mobile is here, GPS is not enough, and with sensors all around us — both outdoors and in indoor locations — it’s finally time for truly context-aware computing. But what will that take, both content- and design-wise — is it all just about eliminating friction? And how are players like Apple and Google positioning themselves for this micro-mapped world? a16z’s Benedict Evans and Estimote’s Steve Cheney talk about these questions and more in this episode of the a16z Podcast…
The a16z Podcast discusses the most important ideas within technology with the people building it. Each episode aims to put listeners ahead of the curve, covering topics like AI, energy, genomics, space, and more.