a16z Podcast

a16z Podcast: Trigger, Action, Reward, Investment — Four Steps for Habit-Forming Products

Nir Eyal and Ryan Hoover

Posted September 16, 2014


Nir Eyal and Product Hunt’s Ryan Hoover, the authors of “Hooked, How to Build Habit-Forming Products,” discuss the theory and practice of the book as the publish date of a new edition approaches. Nir lays out the four steps integral to any habit-forming product — trigger, action, reward, investment — and Ryan describes how those same steps apply to the fast-growing Product Hunt.