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The public market situation for healthtech can seem pretty depressing. Recently IPOed healthtech stocks are underperforming the broader market, with some falling 95%+ from their IPO—meanwhile, more traditional companie...
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How are healthtech companies creating sustainable growth paths by selling to SMBs? Can companies solely rely on SMB sales to get to scale, or do they inevitably need to go upmarket (especially during challenging economic times)? We talked to Nancy Ham, the previous CEO of WebPT, Nate Maslak, CEO and cofounder of Ribbon Health, and Oliver Kharraz, CEO and cofounder of ZocDoc, to unpack their SMB-go-to-market strategies. We also surveyed 33 digital health companies that sell to SMBs to gain insight into a broader swath of approaches that upstarts are taking.
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“You beat cancer by how you live, why you live, and the manner in which you live. So live, live, fight like hell, and when you get too tired to fight, then lay down, rest, and let somebody else fight for you.”
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“Show me the incentives, and I will show you the outcome.”
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Today’s episode is all about the history and future of infusing tech into healthcare with the goals of improving outcomes and lowering costs, and features one of the leading voices in this field, Jonathan Bush. Jonatha...
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A Healthcare Internet, For Real This Time
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When it comes to healthcare, the topic of how expensive it is and what we can do to lower costs is always top of mind. One area with particularly steep costs is the emergency department. These are hospital departments th...
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Health insurance is undergoing a rapid cycle of unbundling and repackaging. Vertically-integrated “payviders” (groups that both pay for services, like an insurer would, and administer those services, like a p...