Data Analytics for the Mobile Web

When I first met Suhail Doshi, the CEO of Mixpanel, I was blown away by his passion, focus and vision for his company.  Here was a twenty-something, technical founder who articulated the perfect vision for collecting and analyzing user behavior on mobile devices.  Not only did he have vision, but Mixpanel was already collecting 4 billion actions every month and generating revenue from a wide-array of companies. (An “action” is a user-generated event that occurs when the user engages with a mobile app.) In fact, Mixpanel is on track to reach 7 billion actions by the end of May! Their solution was so differentiated and so perfect the customer base was built all by word-of-mouth.  No marketing and no sales.  Simply amazing.

It’s all about the data

Mobile applications are driving the new world of computing.  Nearly a million mobile apps have been developed in the past few years for iPhone, iPad and Android devices (TechNet).  This trend will continue—perhaps even accelerate—and the companies that make these applications are becoming acutely aware of the need to analyze user behavior and traction.  Knowing who is using an app for how long and which features are more used than others has a profound impact on how the application should be developed and deployed.  Providing a dedicated solution to this problem is exactly what Mixpanel does.  Until now, the best that mobile application developers could do was use older PC-based technology, which has been completely inappropriate for the mobile web.

It’s all about real-time simplicity

At the heart of Mixpanel’s product is a custom-built database that allows for data collection at massive scale, while at the same time offering simple analytics to users in real-time.  Mixpanel is the ultimate big data solution for analyzing everything users are doing with mobile applications.  So simple is the system to use and set up that many companies who have presented their business at Andreessen Horowitz have displayed their Mixpanel analytics at the pitch meeting to show user traction and cohort analysis.  We realized there was lightening in a bottle when nearly every company developing a web application was showing their user traction through the Mixpanel interface.  So simple, so elegant, and all without any sales effort.

It’s all about time

We at Andreessen Horowitz are ecstatic to have led Mixpanel’s Series A round of $10.25 million and I will be joining the board. Mixpanel analytics arrives exactly in time to take advantage of the massive wave of new mobile applications. We are honored to be partnering with Suhail and Mixpanel in their quest to “help the world learn about its data”.

 

 

 

The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.

This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/.

Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.