Sales & Go-to-Market
How you actually market and sell your product to customers becomes more complex as you scale, from coordinating different sales motions to pursuing new customer segments to choosing the right channel partners.
Featured
Growth, Sales, and a New Era of B2B
Martin Casado
The “$20M to $500M” Question: Adding Top Down Sales
Sarah Wang and David George
Go-to-Market Boot Camp for Startups: Field Sales
Mark Cranney
A Recipe for Growth: Adding Layers to the Cake
Jeff Jordan
Getting Ready to Move Upmarket
Joe Morrissey
Fintech Scales Vertical SaaS
Kristina Shen, Kimberly Tan, Seema Amble, and Angela Strange
All Sales & Go-to-Market News & Content
Why You Should Engage With Analysts—and How to Do It Right
Do You Really Know Your ICP? Why It Matters and How to Find Out
A Framework for Defining and Refining Your ICP
Do You Really Know Your ICP? Why It Matters and How to Find Out
How Much Should I Invest In RevOps?
Selling Is Hard Right Now. Here’s How to Win Business in the Gen AI Era.
Predicting Revenue in Usage-based Pricing
How Ecosystem-Led Growth Unlocks the Next Generation of GTM
Pricing and Packaging Your B2B or Prosumer Generative AI Feature
is a general partner at Andreessen Horowitz, where he leads the firm’s Growth investing team.
is a general partner on the Growth team at Andreessen Horowitz, where he focuses on enterprise technology companies.
is a former General Partner at Andreessen Horowitz where she focused on enterprise and SaaS investing.
is a general partner at Andreessen Horowitz, where he leads the firm’s infrastructure practice.
is an advisor at Andreessen Horowitz where he focuses on enterprise investing.
is a general partner on the Growth team at Andreessen Horowitz, where she leads growth-stage investments across AI, enterprise applications, and infrastructure.
Want More Growth?
Deep dives into what makes companies truly great— from the investors and operators at a16z Growth.
Want More Growth?
Deep dives into what makes companies truly great— from the investors and operators at a16z Growth.