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Product and go-to-market teams must align upfront on how to segment customers, and on which features will result in more happy customers.
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Some signs your monetization strategy isn’t working—and how to approach it.
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The API economy and a Cambrian explosion of apps have transformed best-in-class tech to a stack of 20 apps working together. Partnerships have become a critical part of early go-to-market strategy that can lead to higher quality pipeline and accelerated sales.
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These frameworks help map the user journey to figure out the right product tiers, how to differentiate them, and how to price them.
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Many SaaS startups often find their initial product market fit with small and medium businesses (SMBs) and then move up market. Because it's easier to move up market rather than down, this motion often gives SaaS startups the advantage against incumbents. But moving up market comes with its own challenges. We cover how to make (and price for) the move.
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Peter Levine tracks the rise of open source software and provides a practical, end-to-end framework for turning an open source project into a successful business.
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How to raise a convertible note and structure economic and corporate governance terms, liquidation preferences, and independent board members.
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Think of a sales contract as a system of interconnected components and levers that work together to achieve an acceptable level of risk and reward for both you and your customer.
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What makes a good sales person, how to actually close that deal, and how to build a company that incentivizes your sales reps.
Sales & Go-to-Market
How you actually market and sell your product to customers becomes more complex as you scale, from coordinating different sales motions to pursuing new customer segments to choosing the right channel partners.
Featured
The new enterprise go-to-market combo of bottom-up growth and traditional sales is changing B2B startups and the technology that they sell.
Industry lessons from the first generation of iconic bottom-up companies and how they layered in top-down sales to accelerate growth.
How to identify initiatives, evaluate and validate solutions, negotiate and close deals, and successfully deploy.
Adding new layers of complementary businesses on top of your core product can fight the “gravity effect” of scaling and boost long-term growth.
Get the move right and you can unlock new users, use cases, and revenue streams. But get it wrong, and you risk losing focus, increasing burn, and stifling product innovation.
By adding fintech, vertical SaaS businesses can increase revenue and open up new, previously inaccessible SaaS markets.
All Sales & Go-to-Market Content
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The API economy and a Cambrian explosion of apps have transformed best-in-class tech to a stack of 20 apps working together. Partnerships have become a critical part of early go-to-market strategy that can lead to higher quality pipeline and accelerated sales.
-
Many SaaS startups often find their initial product market fit with small and medium businesses (SMBs) and then move up market. Because it's easier to move up market rather than down, this motion often gives SaaS startups the advantage against incumbents. But moving up market comes with its own challenges. We cover how to make (and price for) the move.
-
How to raise a convertible note and structure economic and corporate governance terms, liquidation preferences, and independent board members.
-
What makes a good sales person, how to actually close that deal, and how to build a company that incentivizes your sales reps.
-
For B2B2C business models, Rampell and Casado discuss growth lessons, the significance of sales expansion in enterprise contexts, and the when and how of building more than one product.
-
Product and go-to-market teams must align upfront on how to segment customers, and on which features will result in more happy customers.
-
Some signs your monetization strategy isn’t working—and how to approach it.
-
These frameworks help map the user journey to figure out the right product tiers, how to differentiate them, and how to price them.
-
Peter Levine tracks the rise of open source software and provides a practical, end-to-end framework for turning an open source project into a successful business.
-
Think of a sales contract as a system of interconnected components and levers that work together to achieve an acceptable level of risk and reward for both you and your customer.
-
Services are a well-established way to helping a deployment be successful and help your startup become a strategic advisor to the target customer.
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The route by which you distribute your product to customers—i.e., the channel—is key, as is the decision whether to partner with others.
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How to identify initiatives, evaluate and validate solutions, negotiate and close deals, and successfully deploy.
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Being in control means putting in place a strong sales, forecasting, and deal qualification process.