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Crossbeam CEO Bob Moore explains how ecosystem-led growth can improve customer acquisition, account expansion, and access to new markets by leveraging partners and partner data.
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GenAI will deliver massive value to companies, but it can be difficult to account for its costs. How we're thinking about monetizing new genAI features.
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A menu of options across pricing, sales, product, and customer support to visit—and revisit—as you revise your pricing structures.
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1. Identify where your reps add incremental value. 2. Pick the top 2 most impactful activities. 3. Choose the right levers to incentivize those activities.
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Overages penalize your customers for buying more. You could generate more revenue by instead tiering pricing for how your customers want to consume.
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How Segment course-corrected its move upmarket into a successful $3.2B acquisition by Twilio.
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If your SaaS product powers your customers’ products or internal systems, usage-based pricing could help you capture the revenue from those workloads.
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Product and go-to-market teams must align upfront on how to segment customers, and on which features will result in more happy customers.
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Some signs your monetization strategy isn’t working—and how to approach it.