category creation

All category creation Content

  • a16z Podcast: Product-Market Sales Fit (What Comes First?)
    Sonal Chokshi, Jyoti Bansal, Peter Levine, and Satish Talluri

    One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. The concept can...

  • a16z Podcast: Creating a Category, from Pricing to Positioning
    Martin Casado, Michel Feaster, and Sonal Chokshi

    The purpose of category creation, argue the guests in this episode of the podcast, isn’t just about making a dent in the way companies work and changing what people do every day… it’s about setting the ...

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