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pre-chasm

‘Crossing the Chasm’, in Practice

by Martin Casado
  • cloud computing
  • open source
  • go to market
  • going global
  • how innovation happens
  • marketing
  • bottom-up SaaS
  • pre-chasm
  • rise of the developer

The Unending Chasm, and How to Survive It

by Martin Casado
  • go to market
  • enterprise startups
  • on services in the enterprise
  • pre-chasm
  • sales (& partnerships)

When Sales Isn’t Just Selling: Advice for Founders in Early Markets

by Martin Casado
  • go to market
  • Company Building 101
  • enterprise startups
  • pre-chasm
  • sales (& partnerships)

The Perils of Tech Partnerships (for Pre-Chasm Startups)

by Martin Casado
  • go to market
  • brand & branding
  • distribution
  • enterprise startups
  • on services in the enterprise
  • pre-chasm
  • product-market fit

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