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The topic of pre-chasm startups is one I’ve long been obsessed with, as a former entrepreneur who (along with many colleagues!) founded a company around a pre-chasm technology (software-defined networking), and was in...
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“Crossing the chasm” is a popular concept for almost all new products/startups, and is a useful lens for entrepreneurs to view the theory of innovation. The concept was first coined in the popular book title of the ...
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Perhaps the single greatest early challenge faced by founders in early markets is going from product to sales — specifically, a repeatable sales process. Occasionally, a product draws the market with such force tha...
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Nearly every early tech startup at some point gets enamored with the idea of partnering with another tech company. This is usually driven by the heady, very seductive idea that a partnership will accelerate credibility, ...
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Services are a well-established way to helping a deployment be successful and help your startup become a strategic advisor to the target customer.
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The purpose of category creation, argue the guests in this episode of the podcast, isn’t just about making a dent in the way companies work and changing what people do every day… it’s about setting the ...
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watch time: 28 minutes