The topic of pre-chasm startups is one I’ve long been obsessed with, as a former entrepreneur who (along with many colleagues!) founded a company around a pre-chasm technology (software-defined networking), and was in...

“Crossing the chasm” is a popular concept for almost all new products/startups, and is a useful lens for entrepreneurs to view the theory of innovation. The concept was first coined in the popular book title of the ...

Perhaps the single greatest early challenge faced by founders in early markets is going from product to sales — specifically, a repeatable sales process. Occasionally, a product draws the market with such force tha...

Nearly every early tech startup at some point gets enamored with the idea of partnering with another tech company. This is usually driven by the heady, very seductive idea that a partnership will accelerate credibility, ...

Services are a well-established way to helping a deployment be successful and help your startup become a strategic advisor to the target customer.

The purpose of category creation, argue the guests in this episode of the podcast, isn’t just about making a dent in the way companies work and changing what people do every day… it’s about setting the ...

watch time: 28 minutes